Oscars 2016: What is the Vampire Breast Lift guests will receive in their goody bags?

The procedure was developed by the man behind the Vampire Face Lift used by Kim Kardashian

(Getty Images)

Each year the goody bag given to A-listers at the Oscars creates almost as much buzz as the awards themselves, and with a trip to Israel and a so-called Vampire Breast Lift part of this year’s spoils 2016 hasn’t disappointed.

But what exactly is a gory-sounding Vampire Breast Lift?

Only offered to female nominees, the procedure is a type of breast augmentation that involves injecting the patient’s blood into their cleavage.

First, a cosmetologist will remove blood from a patient’s arm. Using a centrifuge, the platelets in the blood are separated and sometimes mixed with fillers and injected back into the skin.

Taking around 15-minutes to administer, the process is supposed to make the top of the breasts appear rounder.

It is also said to lift breasts, fix inverted nipples, and increase breast and nipple sensitivity, Mail Online reported.

The results can last from a year – and can be permanent in some women, its developers claim.

Those who want to give the treatment a go and aren’t nominated for an Academy Award will have to fork out around $1,900 (£1300) to do so.

The Vampire Breast Lift was created by Dr Charles Runels - the man behind the Vampire Facelift made famous by Kim Kardashian on her reality TV show. Photos of Kardashian with blood dotted across her face made international headlines.

However, some are sceptical about how effective “vampire” treatments are.

Consultant plastic surgeon and British Association of Aesthetic Plastic Surgeons council member Mary O’Brien told The Independent: "This is not mainstream practice. There is no robust scientific evidence to support this procedure provides a breast lift, and it is misleading the public in a manner which is as grotesque as its name - which is clearly designed to grab attention.

"Any self-respecting women who does receive this in a "goody bag" would be well advised to send it straight back. Advice regarding cosmetic surgery and procedures should be provided in an appropriate hospital clinic environment by a highly qualified and registered plastic surgeon, because all cosmetic surgical procedures have potential risks.

"The trivialisation of cosmetic surgical procedures - of which this is an appalling example - highlights the need for more regulation."

Dr Phil Haeck, the president of the American Society of Plastic Surgeons, told the New York Times in when the procedures first hit headlines in 2012: "There are no scientific studies, only personal attestations.

But in the same piece, Dr. Joseph M. Gryskiewicz, the chairman of the emerging trends committee for the American Society of Plastic Surgeons said they were “as good as any filler out there.”