Ice Bucket Challenge: ALS Association doesn't yet know what to do with all of the money raised
Right now they're focused on trying to thank everyone
Be it because of peer pressure, narcissism or genuine altruism, those who have participated in the ALS ice bucket challenge have raised a staggering amount of money for the cause – fast approaching $100 million – but this leaves the ALS association with a tricky (but pretty good) problem, how the hell to spend it all?
To say that that the campaign went "viral" is to do it a disservice, with it fully supernova-ing in the last week and attracting contributions from pretty much every A-list celebrity you can think of.
Its success has caught the ALS Association off guard, and officials admitted this week that they don't yet have a plan for how to allocate the new found funds.
"I think even if I or any PR person at either a non-profit or a for-profit company had all of the PR dollars in the world to invest, no one would have come up with this idea," the association’s spokeswoman Carrie Munk told AP.
"We realize there are responsibilities that come with being good stewards of these dollars.”
The ice bucket campaign single-handedly puts the ALS Association in the same ballpark as major cancer charities, and its main goals are research, care and advocacy.
Video: Celebrities take on the ice bucket challenge
"People who have been in this space for a long period of time feel like it’s a dream come true," Munk added.
Read more: Botched ice bucket challenge leaves man critically injured after plane drops hundreds of gallons of water
"Right now, we’re really focused on reaching out to and acknowledging and thanking the over 2 million donors that have come to the ALS Association, and also working to put a process in place to make the best decisions to spend these dollars."
Despite the huge sum of money amassed, in a poll half of Brits that took part in the challenge admitted they did not donate to charity afterwards.
Life & Style blogs
How to carve a pumpkin for Halloween with this step-by-step tutorial
Health: When masturbation can be fatal: The practice of auto-erotic asphyxia is often concealed by a coroner's verdict. Monique Roffey looks at a lethal taboo
Sex with more than 20 women 'reduces risk of prostate cancer'
Top 10 horror video games for Halloween
Jamie Oliver’s version of Jollof rice does not go down well with West Africans
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Woman blinded as a child can see again after hitting her head on a coffee table
- 4 Paul Hollywood: Police asked if I wanted them to arrest Mary Berry for vandalism after she 'defaced' my car
- 5 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
£40000 - £65000 per annum + bonus + benefits + OT: Ampersand Consulting LLP: M...
£22800 - £33600 per annum: Randstad Education Manchester Secondary: The JobAt ...
£22800 - £33600 per annum: Randstad Education Manchester Secondary: Calling al...
£100 - £125 per day: Randstad Education Chelmsford: EYFS Teachers - East Essex...