ALS ice bucket challenge: Over half of Brits polled did not donate to charity afterwards
A third did not know what the ice bucket challenge was in aid of
Over half of Brits polled said they did not donate to an ALS charity after taking part in an ice bucket challenge.
Additionally, 53 per cent of people who did complete the challenge did not know what cause it was supporting, a new survey has revealed.
Read more: The ALS Association doesn't yet know what to do with all this ice bucket challenge money
Is it really about awareness for ALS or self-promotion?
The trend, led by high profile names including Bill Gates, Sir Patrick Stewart, Britney Spears, Lady Gaga and George Bush, prompted thousands of people across the UK to publish videos online of ice cold water being poured over their heads.
A survey conducted by VoucherCodesPro looking at social media trends found that almost half of the 1, 528 adults it polled had undertaken an ice bucket challenge of their own.
Amyotrophic lateral sclerosis (ALS) is the American name for the condition usually referred to as motor neurone disease (MND) in the UK, where the leading organisation is the Motor Neurone Disease Association.
ALS affects the brain and the spinal cord. Motor neurons degenerate and die which makes it increasingly difficult to move muscles. There is currently no cure.
The challenge aims to raise awareness for ALS and money for the ALS Association. Fifty-six per cent of those who did participate said they did not donate afterwards, while over a third of respondents said they did the challenge just to gain attention on social media.
A further one in ten claimed to have done an ice bucket challenge because they felt pressured into doing so after receiving a nomination.
Only sixteen per cent said they donated between £1 and £3 to an ALS charity after completing the challenge, while three per cent said they donated £10 or more.
Video: The ALS ice bucket craze
Despite the less than encouraging responses, the ALS Association has received a record $94.3 million (£57 million) in donations since 29 July.
The group received $2.7 million (£1.6 million) during the same time period in 2013, highlighting the success of this year's challenge.
- 1 Games of Thrones actor Lena Headey makes emotional promise to her unborn daughter
- 2 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 3 Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
- 4 Female Muay Thai champion hustles coaches to give them a beating
- 5 Picture of couple posing with beached dolphin 'that later died' causes outrage
Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
Purity balls: Girls in the US making virginity pledges as fathers vow to 'protect purity'
Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
Female Muay Thai champion hustles coaches to give them a beating
16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
Report finds that Britain's wages are the most unequal in Europe
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...
£18000 - £23000 per annum + Commission: SThree: As a Trainee Recruitment Consu...