Apple has sold more than 10 million units of the iPhone 6 and iPhone 6 Plus, setting a new record for the company and meeting analysts’ optimistic predictions.
This means that that the company continues its record-breaking streak of opening weekend sales, topping last year’s figure of nine million iPhones sold for the 5s and 5c.
Analysts have been predicted sales from around 7 million to the low teens, with Barclay’s Ben Reitzes commenting earlier this week that “anything above 10mm units should be considered a positive surprise”.
The figures will be particularly impressive as unlike with last year’s launch sales figures for the 6 and 6 Plus do not include China, the phone company’s second largest market by revenue. (The devices are still awaiting a crucial licence in China, creating a thriving grey market for the devices).
Both the iPhone 6 and 6 Plus have larger screens than previous devices (4.7-inches and 5.5-inches respectively) and although Apple has not broken down the sales figures by model, it’s thought that the smaller 6 is out-selling the 6 Plus by a significant margin.
In pictures: iPhone 6 goes on sale
In pictures: iPhone 6 goes on sale
Blue T-shirt-clad staff open the door of the Apple Store for a few hundred people waiting outside in this upscale Tokyo neighborhood of Omotesando for the long-awaited new pair of iPhones - iPhone 6 and its larger variant iPhone 6 Plus Iphone 6 Launch in Tokyo
Ken Miyauchi, left, vice president of Softbank, Japanese mobile phone company hugs the first customer of iPhone 6 during a ceremony to mark the first day of sales of the new Apple iPhone 6 and 6 Plus at a store in Tokyo
A member of the public celebrates at the launch of the iPhone 6 at the Apple store Covent Garden in London
Joseph Cruz (R) shows his phone to Moon Ray (C) an another man while waiting in line for the iPhone 6 to go on sale outside the Apple store on Fifth Avenue in New York City
Customer Sylvain leaves an Apple store with boxes as the new iPhone 6 goes on sale in Paris
Sales assistants prepare new Apple iPhone 6 phones and other Apple products at the Apple Store on the first day of sales of the new phone in Berlin
First customer Max, 20, jumps in joy with new mobile phones in his hands during the launch of the Apple iPhone 6 sale at a store in Oberhausen
People prepare to enter the Apple Store at 8am on the first day of sales of the new Apple iPhone 6 in Berlin
Singaporean law student Bjorn Tan (L) takes a self photograph with his mother Wendy Heng (R) with his newly purchased iPhone 6 during its launch by Singtel, Singapore telecommunication company
Customers look at the new iPhones on display at the launch of the new Apple iPhone 6 and iphone 6 plus at the Apple IFC store in Hong Kong
Customers wait in line to purchase the new iPhone 6 and iPhone 6 Plus models as they go on sale at the Apple store in Sydney
Customers inspect iPhone 6 acessories at a Telstra Store in Sydney
Apple’s full line-up of phone now comprise the iPhone 6, 6 Plus, 5s and 5c – a relatively cheaper plastic model that the company did not update in its most recent launch, instead choosing to lower the cost (often free with a contract) in order to target less affluent customers.
Although Android still dominates the global smartphone market, the iPhone continues to be the most popular single device in many developed countries with 42 per cent market share in the US. The iPhone also continues to be Apple’s main money spinner, providing around 70 per cent of the company’s profit.