For the modern era of the famously famous, the Kardashians are the ones to aspire to

Man About Town

A phalanx of security guards linked hands as they walked Kim and Kourtney Kardashian through the party thrown in their honour. Your average Hollywood A-lister might have blushed at having such tight security for a very innocuous crowd. But for the Kardashians it only added to the effect of their curious stardom.

For those who don't know, the sisters are famous for being famous. One, however, (Kim) is marginally more famous than the others for having a famous bottom.

But really that's too dismissive. Kim, Kourtney and Khloé Kardashian (are you noticing a theme?) are the stars of one of America's most popular reality shows. And you can be as snobbish as you like about those sorts of programmes, but since they found fame by having cameras follow them around, they bring in millions each year through TV and endorsement work.

It was through one of these deals that I met them on Thursday night on a red carpet in the Aqua restaurant in Mayfair.

The sisters have designed a range of fashion at Dorothy Perkins and on the night, Sir Philip Green, the billionaire owner of Dorothy Perkins and a man who knows the value of celebrity, was on hand as an extra minder fetching coats for his new partners.

When we met, they gave the sort of answers that demonstrate what media-savvy types they are. Making sure I noted that their new range was at "an affordable price", Kim said: "We wanted women to not feel intimidated."

Without the traditional "talents" of the traditional celebrity, today's reality personalities have found newly marketable talents in how they present themselves to the public.

"I specifically don't use swear words when I'm out in public or on Twitter," Kim told me, when I asked about how she dealt with the responsibility of fame. "I wish sometimes I didn't care as much."

When they finally made it to their VIP area, it wasn't just the usual hacks and hangers on trying to get close to the Ks: it was also some famous faces.

I watched as X-Factor contestants and a character on the "scripted reality" series, Made in Chelsea, tried either to get close to, or failing that, take photos of the sisters.

For the modern era of the famously famous, the Kardashians are the ones to aspire to.

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: Office Manager

Negotiable: Recruitment Genius: Have you been doing a brilliant job in an admi...

Surrey County Council: Senior Project Officer (Fixed Term to Feb 2019)

£26,498 - £31,556: Surrey County Council: We are looking for an outgoing, conf...

Recruitment Genius: Interim Head of HR

£50000 - £60000 per annum: Recruitment Genius: Are you an innovative, senior H...

Recruitment Genius: Human Resources and Payroll Administrator

£20000 - £22000 per annum: Recruitment Genius: Our client, a very well respect...

Day In a Page

War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
Yvette Cooper: We can't lose the election. There's too much on the line

Yvette Cooper: We can't lose the election. There's too much on the line

The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

It's not easy being Green

After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

Gorillas nearly missed

BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

The Downton Abbey effect

Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
China's wild panda numbers have increased by 17% since 2003, new census reveals

China's wild panda numbers on the up

New census reveals 17% since 2003
Barbara Woodward: Britain's first female ambassador to China intends to forge strong links with the growing economic superpower

Our woman in Beijing builds a new relationship

Britain's first female ambassador to China intends to forge strong links with growing economic power
Courage is rare. True humility is even rarer. But the only British soldier to be awarded the Victoria Cross in Afghanistan has both

Courage is rare. True humility is even rarer

Beware of imitations, but the words of the soldier awarded the Victoria Cross were the real thing, says DJ Taylor
Alexander McQueen: The catwalk was a stage for the designer's astonishing and troubling vision

Alexander McQueen's astonishing vision

Ahead of a major retrospective, Alexander Fury talks to the collaborators who helped create the late designer's notorious spectacle
New BBC series savours half a century of food in Britain, from Vesta curries to nouvelle cuisine

Dinner through the decades

A new BBC series challenged Brandon Robshaw and his family to eat their way from the 1950s to the 1990s
Philippa Perry interview: The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course

Philippa Perry interview

The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course
Bill Granger recipes: Our chef recreates the exoticism of the Indonesian stir-fry

Bill Granger's Indonesian stir-fry recipes

Our chef was inspired by the south-east Asian cuisine he encountered as a teenager
Chelsea vs Tottenham: Harry Kane was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope

Harry Kane interview

The striker was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope
The Last Word: For the good of the game: why on earth don’t we leave Fifa?

Michael Calvin's Last Word

For the good of the game: why on earth don’t we leave Fifa?
HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?