Ed Miliband made a lack-lustre attempt to claw back some of the credibility he haemorrhaged during a televised debate with Myleene Klass on ITV show The Agenda on Monday.
In perhaps the most cringe-worthy reference he’s made since the one about Kim Kardashian and photo opportunities yesterday, the Labour leader called the party’s plans for mansion tax “Pure and Simple” – the name of the famous track by Klass’s former pop band Hear’Say.
He then posted a helpful link to a blog all about the subject:
Here’s why our NHS needs a mansion tax. It’s Pure and Simple. http://t.co/ol6eRj5aAWEd Miliband (@Ed_Miliband) November 18, 2014
Klass, who shot to fame after winning a place in the manufactured group via the Pop Stars competition in 2001, criticised the party pledge to impose heavy taxes on homes worth more than £2million, claiming that those hit hardest by the austerity measures would be elderly home owners and Londoners.
And also early 2000s pop stars with expensive houses, presumably.
“For me, it’s so disturbing – the name in its own right: ‘mansion tax’,” she said.
“Immediately you conjure up an image of these Barbie-esque houses, but in London, which is where 80 per cent of the people who will be paying this tax actually live, have you seen what that amount of money can get you? It’s like a garage.
“When you do look at the people who will be suffering this tax, it’s true a lot of them are grannies who have had these houses in their families for a long, long time.
“The people who are the super-super rich buying their houses for £140million, this is not necessarily going to affect them because they’ve got their tax rebates and amazing accountants. It’s going to be the little grannies who have lived in those houses for years and years.”
"I totally understand that people don’t like paying more in tax,” Miliband replied. “The values of my government are going to be different to the values of this government.”
Sir Christopher Meyer, the former British ambassador to the US, also took part in the debate, chiming in with this somewhat inward-looking observation: “You’re going to screw me royally.”
“Ed’s getting a bit isolated here,” host Tom Bradby interjected.
In pictures: Ed Miliband trying to look normal
In pictures: Ed Miliband trying to look normal
1/17 The beggar
Ed Miliband casually gives money to a homeless woman in Manchester, surrounded by press photographers.
2/17 The Bacon Sandwich
Ed Miliband buys a bacon sandwich from cafe owner Antonios Foufas at New Covent Garden Market in London as he kicks off a day of campaigning on the eve of the local and European elections
3/17 The Bacon Sandwich
Ed Miliband chats with a cafe owner Antonios Foufas at New Covent Garden Market in London
4/17 The Bacon Sandwich
Ed Miliband embarked on a whirlwind campaign tour of England - but struggled at the first hurdle (a bacon sandwich). Aides intervened after just a few less-than-elegant bites
5/17 Flower Shopping
Ed Miliband talks with a couple of traders at New Covent Garden Market in London
6/17 Flower Shopping
Ed Miliband purchases some red roses for his wife at New Covent Garden Market in London
7/17 Talking Business
Ed Miliband talks with a trader at New Covent Garden Market in London
8/17 Good Morning Britain
Miliband on ITV's Good Morning Britain show on 20 May 2014, a day of gaffes in which he was also caught out by BBC Wiltshire for not knowing who the local Labour leader was
9/17 '£70 Weekly Shop'
Ed was accused of being 'out of touch with reality' after he seemed not to know what he - or the average British family - spends on a weekly food shop
10/17 Drop in Polls
Ed Miliband paid a visit to Leighton Hospital in Crewe to speak with the staff about the NHS, but faced difficult questions about polls showing his personal ratings falling well behind those David Cameron and George Osborne
11/17 On the Sofa with Farage
Ed Miliband appeared on the Andrew Marr Show to debate with Nigel Farage - but has all but conceded defeat in the Newark by-election, allowing Ukip a free run at the Tories
12/17 Wollies in Wellies
Miliband was among a number of politicians to come under fire for 'touring' the floods in the South and South West earlier this year
13/17 Wollies in Wellies
The Labour leader admitted it was 'a difficult decision for politicians whether to visit areas like this'
14/17 Missed Opportunity
Miliband's performance at the Labour conference last year failed to make much of an impression on voters, polls suggested
15/17 Sharing the Moment
Miliband, Nick Clegg, David Cameron and Angus Robinson enjoy their moment with Andy Murray, after the tennis player's Wimbledon win
16/17 Casual Husband
Miliband and his wife Justine are pictured in their hotel room in Brighton as he prepares to give his keynote speech to the annual Labour Party Conference
17/17 The Milibands
Just your average family of four?
“Ed’s getting isolated because no one thinks it is going to work,” Klass retorted.
“You may as well just tax me on this glass of water. You can’t just point at things and tax them.
“You need to have a better strategy and say why is the NHS in this mess in the first place?”
No, Klass’s approach wasn’t akin to that of Jeremy Paxman’s. But the pop star’s performance against the political leader was arguably better than the one she gave during Simon Fuller’s audition process.
Klass sold her home that she shared with her former husband Graham Quinn for £1.8million last year.
Under Labour’s proposed mansion tax policy, properties advertised with a price tag exceeding £2million would come under the band.Reuse content