While the headlines in 2015 have been dominated by Jeremy Corbyn’s rise from the backbench, the Piggate scandal that will forever be seared into our minds and Justin Bieber's renaissance, other headlines have been made on the basis of just a single tweet.
From ‘sadness in his eyes’ gaffes to cringe-worthy feuds, the following examples demonstrate how social media can become a PR’s worst nightmare.
The year got off to a bang when a US ESPN sports presenter unintentionally shared a link to a very, very different one to the one he had intended to share.
In an attempt to tweet a sporting update to his 15,000 followers, Hamilton tweeted a link to a porn video.
Don't worry ESPN analyst Gerry Hamilton, we tweet incorrect links from our other browser tabs too. (just not porn) pic.twitter.com/T8Y2CkPkZC— So That Happened... (@WTFark) January 22, 2015
Twitter erupted and even Pornhub gave Hamilton a ribbing by asking if he wanted to switch jobs for a day.
Hamilton immediately took the tweet down and re-posted it - this time with the correct link.
A Twitter list of this variety would be incomplete without at least one offering from West, the rapper who has continued his quest for world domination one bizarre quote at a time.
West became the ultimate embarrassing Dad when he embarked on a Twitter rant about his daughter, North, buying ‘in app purchases’ while playing games on his iPad.
Echoing the calls of parents of toddlers in the digital age everywhere, West pleaded for tech companies "give us a break for Christ sake!".
That makes no sense!!! We give the iPad to our child and every 5 minutes there's a new purchase!!!— KANYE WEST (@kanyewest) October 10, 2015
If a game is made for a 2 year old, just allow them to have fun and give the parents a break for Christ sake.— KANYE WEST (@kanyewest) October 10, 2015
In an unsuccessful effort to be current and cool, the National Police Air Service shared a police helicopter image of comedian Michael McIntyre in July.
But after asking followers to guess which “energetic funny man” they had found with surveillance, they were faced a backlash amid concerns over McIntyre’s right to privacy.
@NPASLondon Wow. That's kinda creepy— Peter Main (@PeterDJMain) July 15, 2015
A simple “error” on Twitter in June led to the entire BBC Language workforce embarking on a social media refresher course, a rare intervention from Buckingham Palace and international news sites reporting the death of the British monarch.
Why? Because BBC Urdu journalist Ahmen Khawaja told 8,000 followers the Queen had died. The tweet was accidentally sent during a regular rehearsal by the BBC for royal deaths and swiftly deleted. But it was too late, and a few news sites ran with headlines proclaiming the Queen's 'death'.
The embarrassing ordeal concluded with the journalist’s tweet and subsequent retraction being branded a “serious breach of editorial guidelines” by a BBC investigation.
People news in pictures
People news in pictures
1/30 25 May 2016
Ukrainian servicewoman Nadiya Savchenko shakes hands with Ukrainian former Prime Minister and leader of Batkivshchyna (Fatherland) party Yulia Tymoshenko at Boryspil International airport outside Kiev in Ukraine. Russia has freed jailed Ukrainian pilot Nadiya Savchenko, who became a symbol of resistance against Moscow
2/30 24 May 2016
Canadian Prime Minister Justin Trudeau meets Honda Robot Asimo as he visits Honda Motor Co. headquarters in Tokyo, Japan
3/30 23 May 2016
U.S. President Barack Obama and Vietnamese President Tran Dai Quang shake hands at the Presidential Palace in Hanoi, Vietnam. The president is on a week-long trip to Asia as part of his effort to pay more attention to the region and boost economic and security cooperation
4/30 22 May 2016
Director Xavier Dolan, right is presented with the Grand Prix award for the film It's only the end of the world by Jury member Donald Sutherland, during the awards ceremony at the 69th international film festival in Cannes
5/30 21 May 2016
Erin Moriarty and Mel Gibson dance during a photocall for the film "Blood Father" at the 69th Cannes Film Festival in Cannes
6/30 20 May 2016
Taiwan's President Tsai Ing-wen, center, and her Vice President Chen Chien-jen, right, cheer the audience attending the inauguration ceremony in Taipei. Taiwan inaugurated Tsai its first female president, returning the pro-independence Democratic Progressive Party to power amid new concerns over increasingly fractious relations with Beijing and a flagging economy
7/30 19 May 2016
Russian President Vladimir Putin meets with Thai Prime Minister Prayuth Chan-ocha on the sidelines of the Russia-ASEAN summit in Sochi, Russia
8/30 18 May 2016
Canada's Prime Minister Justin Trudeau receives a standing ovation after delivering a formal apology for the Komagata Maru incident in the House of Commons on Parliament Hill in Ottawa
9/30 17 May 2016
Kate Moss arrives for the screening of the film "Loving" at the 69th Cannes Film Festival in Cannes, southern France
10/30 16 May 2016
Catherine, Duchess of Cambridge tries out boxing at the launch of the Heads Together campaign on mental health at the Olympic park in London
11/30 15 May 2016
Actor Shia Labeouf appeals to photographers to allow him to wear sunglasses during a photo call for the film American Honey at the 69th international film festival in Cannes
12/30 14 May 2016
French President Francois Hollande is pictured during a welcoming ceremony prior to a meeting with Nigerian president at the presidential Palace in Abuja. Regional and Western powers gathered in Nigeria for talks on quelling the threat from Boko Haram as the UN warned of the militants' threat to African security and ties to the Islamic State group
13/30 11 May 2016
(From L) Italian actress and director and member of the Jury Valeria Golino, Australian director and President of the Jury George Miller, French actress and singer and member of the Jury Vanessa Paradis and US actress and member of the Jury Kirsten Dunst pose during a photocall ahead of the opening of the 69th Cannes Film Festival, southern France
14/30 13 May 2016
Actress Lily-Rose Depp poses for photographers during a photo call for the film La Dansuese (The Dancer) at the 69th international film festival in Cannes
15/30 12 May 2016
Director Jodie Foster and cast member Julia Roberts pose during a photocall for the film "Money Monster" out of competition at the 69th Cannes Film Festival
16/30 12 May 2016
Chinese artist Ai Weiwei takes pictures as he meets with female university students in Gaza City during his visit in the Gaza Strip for his upcoming documentary film on the refugee crisis in the Middle East
17/30 12 May 2016
Japan's Prince Akishino and his wife Princess Kiko stands next to Pope Francis during a meeting at the Vatican
18/30 10 May 2016
Belgium's Minister of Foreign Affairs Didier Reynders shakes hands with a Palestinian man, whose house was destroyed during 2014 war, eastern Gaza City
19/30 9 May 2016
WikiLeaks founder Julian Assange holds up his new kitten at the Ecuadorian Embassy in central London. The kitten is a gift from Assange's young children to keep him company
20/30 8 May 2016
Former U.S. President George W. Bush fist bumps wounded warrior Master Sergeant Israel Del Toro Jr on stage during the Symposium on Invisible Wounds at the Invictus Games in Orlando
21/30 7 May 2016
President Barack Obama receives an honorary degree conferred upon him by Vernon Jordan before he delivered the commencement address to the 2016 graduating class of Howard University in Washington
22/30 6 May 2016
Labour mayoral candidate Sadiq Khan arrives at City Hall in London with his wife Saadiya (right) and campaign team as counting continues on votes for the Mayor of London and the London Assembly elections
23/30 5 May 2016
The Turkish Prime Minister has announced his resignation after falling out with President Recep Tayyip Erdogan
24/30 4 May 2016
Britain's Catherine, Duchess of Cambridge, visits the Magic Garden at Hampton Court Palace near London
25/30 3 May 2016
Brazilian top model Gisele Bundchen poses before a fashion show by German designer Karl Lagerfeld as part of his latest inter-seasonal Cruise collection for fashion house Chanel at the Paseo del Prado street in Havana, Cuba
26/30 2 May 2016
Katy Perry looks unrecognisable as arrives for the Costume Institute Benefit at The Metropolitan Museum of Art in New York
27/30 2 May 2016
Canadian Prime Minister Justin Trudeau and Britain's Prince Harry leave a Sledge Hockey scrimmage at Ryerson University in Toronto, to promote the 2017 Invictus Games, to be played in Canada
28/30 1 May 2016
Princess Charlotte of Cambridge looks on as she walks while pushing her toy blocks across the lawn outside as her mother Catherine, Duchess of Cambridge takes her photo ahead of her first birthday at Anmer Hall in Norfolk. The young Princess celebrates her first birthday on 2 May
29/30 1 May 2016
Kazakhstan's President Nursultan Nazarbayev dances with artists during celebrations to mark Kazakhstan People's Unity Day in Almaty, Kazakhstan
30/30 30 April 2016
US President Barack Obama kisses his wife Michelle after speaking at the 102nd White House Correspondents' Association Dinner in Washington
The reality TV star almost faced the wrath of an entire country after an Argentian entertainment site misinterpreted a tweet about the Pope.
During his highly successful trip to the US in September, the outlet speculated that Kardashian-West calling the pope ‘dope’ was a negative insult and warned she could be an “enemy” of the Catholic church leader.
The pope is dope— Kim Kardashian West (@KimKardashian) September 24, 2015
The former Tory MP’s Twitter campaign to dissuade Labour voters from electing Corbyn as leader of the party came to a mortifying halt after a faux pas.
In an attempt to prove the anti-Semitism of Corbyn supporters, Mensch shared the apparent ‘automated search results’ next to Liz Kendall’s name.
Yet despite having posted 120,000 tweets in six years (that’s an average of 54 per day) it became clear Mensch still hadn’t quite grasped Twitter.
The ‘x’ next to the search term actually reveals the user’s past search history, not the general Twittersphere’s – meaning, yes, Mensch had searched those terms herself.
Luckily, John Prescott, the former Deputy Prime Minister, was on hand to highlight the Twitter fail.
So here's my autocomplete on Louise Mensch pic.twitter.com/GJWQQX8Vzw— John Prescott (@johnprescott) August 21, 2015
Taylor Swift v. Nicki Minaj
The spat that reminded the world Taylor Swift isn’t always right arrived in 2015, when Swift was forced to apologise to Nicki Minaj for firing back at a tweet she believed was aimed at her.
I thought I was being called out. I missed the point, I misunderstood, then misspoke. I'm sorry, Nicki. @NICKIMINAJ— Taylor Swift (@taylorswift13) July 23, 2015
Minaj was upset that her videos for Anaconda and Feelin' Myself weren’t nominated for VMA Video of the Year and said if she were a “different kind of artist” it would have been nominated.
Swift, who’s video for Bad Blood went on to win the gong, read this as a reference to her and hit back:
@NICKIMINAJ I've done nothing but love & support you. It's unlike you to pit women against each other. Maybe one of the men took your slot..— Taylor Swift (@taylorswift13) July 21, 2015
A mere two days later, in a rare public apology, Swift said sorry. The two resolved their issues and the important discussion about race in the music industry that Minaj had tried to highlight was opened up.
After quitting One Direction, which resulted in a large number of the British workforce taking sick days, Malik began the quest to find his own identity – which apparently involves online arguments with DJs.
Following a re-tweet by Malik, which Harris believed to be a dig at his girlfriend Taylor Swift, Harris told him to “stay out of things you don’t understand”.
This didn't go down well with Malik who used the most natural put-down anyone would give to a 31-year-old man: “Calm your knickers before them dentures fall out”.
@CalvinHarris so i suggest you calm your knickers before them dentures fall out— zayn (@zaynmalik) August 17, 2015
This particular incident followed after another spat with bandmate Louis Tomlinson, breaking the hearts of Directioners everywhere.
@Louis_Tomlinson remember when you had a life and stopped making bitchy comments about mine ?— zayn (@zaynmalik) May 6, 2015
Never fear, Louis has since told the Late Late Show with James Corden the squabble had been "resolved".
Sky News journalist Kay Burley headed to Paris following the terror attacks on in November.
While reporting on the sombre mood in the French capital, Burley believed a Golden Retriever summed up the situation perfectly and captioned “the sadness in his eyes”.
Unfortunately, the internet had other ideas, resulting in numerous memes and photos from followers sharing the sadness in their dog’s, cat’s and potato’s eyes.
Brilliantly, Burley managed to laugh at the incident and used it to aptly sum up Peter Andre’s departure from Strictly.
Recently, the Arsenal player turned Tory activist received online backlash after publicly criticising a waiter for his “terrible service”.
@SolManOfficial Liam here. Think we got off on the wrong foot. Would love to make amends. Hopefully see you soon— Cambridge St Cafe (@CambridgeStCafe) November 25, 2015
All credit to poor Liam, who found his identity broadcast to Campbell’s 71,000 followers, he replied apologising for “getting off on the wrong foot”.
However, Twitter was not as forgiving as Liam and branded Campbell a “grass” and criticised him for “trying to lose someone a job a month before Christmas”.
sol campbell having a bitch about service in a cafe... couldn't he sort it out there and then instead trying to get bloke done on twitter— Scott J (@TheRealPundit) November 26, 2015
Ok, so, the infamous post which resulted in an annual day in the tweet’s honour didn’t happen in 2015…. but we will take any opportunity to remind people of the time Ed Balls tweeted: “Ed Balls”.
Ed Balls— Ed Balls (@edballs) April 28, 2011