People in the UK spend a total of £21,000 on New Year’s resolutions over an average lifetime, according to researchers working for a phone company.
Gym memberships, new trainers, and health foods make up most of the expenditure, with nicotine gum and clothes also contributing.
Resolutions which are followed cost an average of £109, the researchers at TalkTalk said.
The company assumed that everyone makes three major New Year’s resolutions a year, and that they do this every year, from the age of 18 until 81.
The firm’s methodology does not appear to account for any lapses in these resolutions.
A quarter of those surveyed by the company said a New Year’s resolution had caused them to go “broke”.
Despite apparent the high average cost, around a fifth of the people say they undertake New Year’s resolutions in order to save money.
Best places to celebrate New Year's
Best places to celebrate New Year's
Join Sydneysiders in being among the first to see in 2015. The Aussie city rings in the New Year a full 11 hours before the UK, celebrating with an illuminated flotilla of more than 50 boats and a fireworks display over the Sydney Harbour Bridge and Opera House.
City of Sydney
2/9 Rio de Janeiro
The festivities on 31 December are the second-biggest event in Rio’s calendar, after Carnival, attracting up to two million visitors. Head to Copacabana beach for live music, before the fireworks are let off from barges on the water.
3/9 New York
The Times Square ball drop is about much more than watching a giant glittery sphere descend a flagpole. There are also performances from some of the biggest names in pop, which have in the past included Lady Gaga, Justin Bieber and Miley Cyrus. timessquarenyc.org
In the Icelandic capital New Year means more than just fireworks. Wrap up warm and head to one of the traditional bonfires dotted around the city. Sing along with the locals before taking the party inside. http://www.visitreykjavik.is/
Enjoy celebrations with a nautical flavour in the Dutch capital, where the fireworks take place in front of the National Maritime Museum and the cargo ship The Amsterdam. Iamsterdam.com
6/9 Hong Kong
Head to Hong Kong’s Victoria Harbour for one of the world’s most extravagant firework and pyrotechnic shows, culminating in a replica of New York’s ball drop. For the best views head to the Avenue of Stars in Kowloon or board a dedicated “countdown cruise”. discoverhongkong.com
Join the million-strong crowd in central Berlin for one of Europe's biggest street parties. Taking place between the Brandenburg Gate and Victory Column, the event will have you dancing to the sounds of live bands and DJs until the early hours. visitberlin.de
visitBerlin/ Wolfgang Scholvien
8/9 New Orleans
If you can’t make it to New Orleans for Mardi Gras, 31 December is a close second for party atmosphere. Fireworks are let off from a steamboat on the Mississippi and the “Fleur de Lis drop” sees a huge version of the city’s symbol descend into Jackson Square. neworleansonline.com
9/9 Niagara Falls
Head to the world’s most famous waterfall for Canada’s biggest New Year’s Eve party. Fireworks are set off in Victoria Park, overlooking the falls, and music comes courtesy of country music legend Keith Urban and Nick Jonas, of the Jonas Brothers. niagaraparks.com
The researchers said small but recurring changes tended to lead to longer-lasting results than major attempts at an overhaul of one’s life.
Alice Beer, a consumer expert for ITV’s This Morning said: “If one of your resolutions is to cut your outgoing costs to boost your savings or disposable income then start with your recurring costs.
“Take a look at the bills that you pay month on month and make sure that you are getting the very best deal on the market.
“With that extra money in your pocket you can afford to splash out on little treats and still save a pretty penny.”Reuse content