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So who's behind the AV PR campaigns?

Advertising's influence over political campaigns hasn't been in doubt since Saatchi & Saatchi's brilliant "Labour Isn't Working" posters, which delivered the 1979 election to Margaret Thatcher.

After years of waiting, reform campaign reaches for its place in history

Campaigning for the historic referendum on voting reform burst into life yesterday as Ed Miliband joined Liberal Democrats and Greens in a cross-party push for a Yes vote.

Two weeks to ensure you have a say on the Alternative Vote referendum

Potential voters are being encouraged to check soon whether they are eligible to vote in a possible major change to the UK's electoral system.

AV poll 'not a referendum on Nick Clegg'

Ed Miliband today urged people not to make the forthcoming referendum on voting reform for Westminster elections a referendum on Deputy Prime Minister Nick Clegg.

Tensions mount in Coalition over 'gutter politics' of anti-AV Tories

Cabinet tensions over the electoral reform referendum burst into the open last night after a senior Liberal Democrat minister challenged the Conservative Party chairman to disown the "scaremongering" and "gutter politics" of the "no" campaign. Chris Huhne tore into its claim – reinforced in an advertising campaign – that a "yes" result in the poll on 5 May over replacing the first-past-the-post system with the alternative vote (AV) would cost Britain £250m.

Coalition 'will survive AV vote'

Business Secretary Vince Cable said today he was "pretty sure" the coalition Government would survive, even if the Liberal Democrats fail to secure reform of the voting system for Westminster elections.

AV rally to go ahead without Nick Clegg

A cross-party rally in support of changing the voting system will go ahead without Nick Clegg after the Liberal Democrat leader dropped his demand to be on the platform.

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