More than half of voters have doubts about 'slick' Cameron

Poll puts Tories 11 points ahead as leader makes pitch to Labour supporters

David Cameron is struggling to ease voters' concerns that there is a hidden side to him and his party, a poll for
The Independent on Sunday reveals today.

With an election looming, 56 per cent of people believe the Tory leader is a "slick salesman, but I worry about what he is like underneath", the ComRes survey found. Thirty-six per cent disagree with this.

Mr Cameron, in a webcameron broadcast yesterday, took the step of appealing to Labour voters to have an "open mind" at the election, even if they have never voted Tory before.

His plea underscored fears in the Conservative leadership that doubts remain among the public about the party's plans for government, despite expectations that the Tories will win the election.

Today's poll puts the Conservatives on 40 per cent, 11 points clear of Labour. The last ComRes survey for The Independent showed a seven-point gap. The Liberal Democrats are up two points, on 21 per cent.

Outside the South-east, those who are concerned about another side to Mr Cameron outnumber those who are not concerned by a factor of two to one. The poll also reveals that 50 per cent of people believe Gordon Brown has a "warm, human side".

Seven out of 10 voters believe the outcome of the election, expected on 6 May, will be close.

In an attempt to broaden his party's appeal after a negative reaction to Tory plans for spending cuts, Mr Cameron said: "The hopes you had with Labour – that Britain would become a stronger, fairer society – those hopes don't just die because Labour haven't achieved them. They're alive with us in the modern Conservative Party.

"So, please, have an open mind at the next election. Even if you've never voted Conservative before, think about voting for us this time... We're winning the argument on the economy and on building a fairer society. So come and join us."

The plea mirrors that made by Tony Blair to Tory voters in 1997.

In his weekly podcast yesterday, the Prime Minister stepped up pressure on banks to curb bonuses, due this week, after reports that awards have increased by 40 per cent.

Mr Brown also made clear that the UK is close to agreement on a new tax in the form of a global bank levy – either a financial transaction tax or an annual insurance fee, favoured by the United States.

Mr Brown said: "I'm sure you share my anger with some of the banks... it is only fair that those who contributed to the recession and have now benefited from taxpayers' support give something to society in return."

In a separate development, Labour failed to rule out plans for a 10 per cent tax on estates to pay for free social care for the elderly.

Claims yesterday that the polling company Ipsos Mori was canvasing voters with the plan were seized on by the Conservatives. The Tories warned last week that Labour was planning a £20,000 "death tax" to pay for free social care.

Philip Hammond, shadow Treasury spokesman, said: "Labour must come clean on their plans... This is yet another Labour tax on aspiration and Middle Britain."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Arts and Entertainment
Stik on the crane as he completed the mural
art
News
Happy in his hat: Pharrell Williams
people
News
i100(More than you think)
News
Phyllis Dorothy James on stage during a reading of her book 'Death Comes to Pemberley' last year
peopleJohn Walsh pays tribute to PD James, who died today
News
peopleExclusive: Maryum and Hana Ali share their stories of the family man behind the boxing gloves
Arts and Entertainment
John Hurt will voice Prince Bolkonsky in Radio 4's War and Peace
radioRadio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Graduate Programme - Online Location Services Business

Negotiable: Recruitment Genius: What do you want to do with your career? Do yo...

Recruitment Genius: Senior QC Scientist

Negotiable: Recruitment Genius: This company is a leading expert in immunoassa...

Recruitment Genius: Development Scientist

Negotiable: Recruitment Genius: A Development Scientist is required to join a ...

Recruitment Genius: Accountant

£25000 - £100000 per annum: Recruitment Genius: This is an opportunity to join...

Day In a Page

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

Sol Campbell cries foul at Labour's mansion tax

The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

Sarkozy returns

The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
Is the criticism of Ed Miliband a coded form of anti-Semitism?

Is the criticism of Miliband anti-Semitic?

Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

Ouija boards are the must-have festive gift

Simon Usborne explores the appeal - and mysteries - of a century-old parlour game
There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising

In pictures: There's a Good Girl exhibition

The new exhibition reveals how female creatives are changing the way women are portrayed in advertising
UK firm Biscuiteers is giving cookies a makeover - from advent calendars to doll's houses

UK firm Biscuiteers is giving cookies a makeover

It worked with cupcakes, doughnuts and macarons so no wonder someone decided to revamp the humble biscuit
Can SkySaga capture the Minecraft magic?

Can SkySaga capture the Minecraft magic?

It's no surprise that the building game born in Sweden in 2009 and now played by millions, has imitators keen to construct their own mega money-spinner
The King's School is way ahead of the pack when it comes to using the latest classroom technology

Staying connected: The King's School

The school in Cambridgeshire is ahead of the pack when it comes to using the latest classroom technology. Richard Garner discovers how teachers and pupils stay connected
Christmas 2014: 23 best women's perfumes

Festively fragrant: the best women's perfumes

Give a loved one a luxe fragrance this year or treat yourself to a sensual pick-me-up
Arsenal vs Borussia Dortmund: Alex Oxlade-Chamberlain celebrates century with trademark display of speed and intuition

Arsenal vs Borussia Dortmund

The Ox celebrates century with trademark display of speed and intuition
Billy Joe Saunders vs Chris Eubank Jnr: When two worlds collide

When two worlds collide

Traveller Billy Joe Saunders did not have a pampered public-school upbringing - unlike Saturday’s opponent Chris Eubank Jnr
Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?