Romney vs Obama: the issues that will settle the argument

 

Romney

ECONOMY/TAXES: Aside from attacking on the economy, he must do better in explaining a tax-cutting plan that the Democrats say doesn't add up

HEALTHCARE: He must reassure viewers that repealing Obamacare doesn't mean they will be without insurance and that Medicare for retirees is safe

LIBYA: He will surely raise the killings at the Benghazi consulate as well as Iran as examples of Obama foreign policy gone awry

DEMEANOUR: The town hall setting will give Romney the opportunity to show that he can "connect" with ordinary people

OVERALL MESSAGE: This is a chance to explain that he wants to do more than just take America back to trickle-down economics and favouring the rich

Obama

ECONOMY/TAXES: Since the last debate, the unemployment rate has at last fallen below eight per cent. Expect the President to trumpet it

HEALTHCARE: The healthcare reform has not been popular; it's time for him to remind voters why its good for them and to say why Romney would end Medicare

LIBYA: Reclaim foreign policy as his strong suit. But he must explain why his administration couldn't get its story straight about what happened in Benghazi

DEMEANOUR: He will be under pressure to be more forceful this time, calling Mr Romney out, but without turning voters off

OVERALL MESSAGE: His campaign motto is "Forward", but there is a hunger for him to explain more clearly what he would do in a second term

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