Hardsellingbrandpluggingwarfighting

PETER YORK ON ADS; No 80: PEPSI/VIRGIN

All change in the battle of the brands

ANYONE among the 1.5 million people expected to join in the VE Day celebrations next weekend in Hyde Park will find that the only cola on sale is Virgin.

Phew! Rap, joints and Coke

FROM SEA TO SHINING SEA Gavin Young Hutchinson £20

Virgin steps up cola campaign

Richard Branson's Virgin Group is accelerating its attack this week on the giant cola manufacturers. The move follows its decision to enter the financial services sector and is matched by an expansion of the company's recently launched Vodka oper ation.

Cola's a danger brew even for fizzy Branson

RICHARD BRANSON was in cheerful mood when we spoke on Friday. He believes his plan to produce cola and other soft drinks and snacks under the Virgin tag may be his most profitable venture yet. But I got the impression it was not the money, but the prospect of taking on the mighty Coca-Cola Corporation that was really giving him his kicks. He outflanked the machiavellian British Airways and exposed its manoeuvring. Now he plans to be a thorn in the side of another firmly dug-in industry leader.

Virgin deputy shuns new cola

RICHARD BRANSON'S closest lieutenant strongly opposed the decision last week to launch Virgin cola and other soft drinks, arguing it would devalue the Virgin brand.

Virgin looks at joint venture in finance services

RICHARD Branson's Virgin Group is set to diversify into financial services in its drive to exploit the Virgin brand. The company is believed to be in the early stage of negotiations with potential partners with a view to forming a joint venture.

Branson's Virgin Cola follows vodka deal

(First Edition)

Own label feud setto revive

THE British Producers and Brand Owners Group, which has been keeping a low profile since May, is set to revive its feud with leading supermarket groups over copycat products.

Cadbury withstands cola battle: Soft drinks sales through Sainsbury rise

SALES OF Coca-Cola through Sainsbury supermarkets fell 15 per cent after it launched its own- brand cola, Cadbury Schweppes said yesterday. The furore over the launch pushed the group's total soft drinks sales through the chain up by 4 per cent, however.

Cadbury to beat forecasts

HALF-YEAR profits from Cadbury Schweppes, the confectionery and soft drinks manufacturer, are expected to come in at more than pounds 200m, well above most analysts' highest predictions.

Inchcape puts pounds 25m into Russian drinks venture

INCHCAPE, the international services and marketing group, is to strengthen its links with Coca-Cola, the world's leading soft drinks group, by investing an estimated pounds 25m over three years in bottling franchises in six Russian cities, writes Terence Wilkinson.

Thirst for Cott may run dry: Hugely successful cola company could have overreached itself

COTT, the private-label cola supplier that is weaning the world off Coke and Pepsi, has become a victim of its own excess.

Glossary: If it's OK by you, I love it

ACCORDING to the Coca-Cola company, the phrase OK is the most widely recognised in the world. The same research puts the name Coca-Cola in second spot, so you will have to make your own judgements about the validity1 of the finding. They believe it, anyway, and are now making a cunning bid for the number one spot by appropriating the phrase for a new soft drink, aimed especially at teenagers and young adults.

Bunhill: Cocacolonisation

IT'S NICE to know that Cocacolonisation is alive and well in 195 countries, including Albania. As befits the symbol of capitalist consumerism, Coca-Cola was the first international company to invest in a production facility in the country, and was duly welcomed as such by President Berisha.
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