Protesters lock horns with China over ivory as campaigners look into

Gone are the days when a “Save the Rhino” advert was enough. Only about 25,000 rhinos are left in the wild, and thanks to poaching the species is critically endangered. Now, in an effort to drive down demand, conservationists are working on campaigns to understand what makes rhino horn consumers tick.

The film that stopped the ivory trade

In the late 1980s, Africa’s elephant population was decimated to just 600,000. Bringing the elephant slaughter to consumers' televisions had a profound impact. Can it be done again?

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