Tommy Hilfiger

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Rock on, Tommy: Hilfiger is trying to regain his cutting edge with a

What is not immediately obvious as you stroll into the open-plan, 17th-floor offices of Tommy Hilfiger, brightly lit by windows that stare down New York's Hudson River, is whether you are entering the home of a fashion house or a music label. Sure there are racks of pick'n'mix clothes rolled across the aisles and a fashion shot or two on the desks, but the walls are adorned by guitars, photographs of rock and rap stars, and album covers. In one frame sits the Tommy Hilfiger sweater worn by Michael Jackson in a Vogue feature. In another, the designer himself posing with Mick Jagger. In a third, a broody black-and-white still of Tommy and his three brothers – Andy, Bobby and Billy (who died of a brain tumour in 2001) – looking every inch the rock band.