British Airways is to begin a new route to Seoul in South Korea, it was announced today.
The six-flights-a-week service, from Heathrow Airport, will start on December 2, with tickets going on sale from today.
BA's commercial director Drew Crawley said: "We have seen significant growth in customers wanting to travel to Seoul for both business and pleasure. It is a vibrant city with a strong economic base.
"Equally, there are vast numbers of South Korean companies wishing to come to the UK to do business as Asia's economies continue to grow. We want to ensure that we do our bit in bringing as much business and tourism to the UK as we can."
Meanwhile, low-fare airline easyJet has started flights between Gatwick and the Greek island of Kefalonia which was popularised by the book and movie Captain Corelli's Mandolin, starring Nicolas Cage.
Also, Air China has begun four-times-a-week services between Gatwick and Beijing.