Italian fashion brand Armani announced that it is now accepting bookings for its first hotel, which opens March 18 in Dubai.
The luxe label, which is still managed by its founder Giorgio Armani and currently runs a variety of fashion lines as well as home accessory boutiques, spas, and cafés, has chosen the just-opened Burj Khalifa (formerly Burj Dubai) - the world's largest tower - to host its first venture into hospitality.
More hotels are planned for Milan, New York, Tokyo, Shanghai and London, although no dates have been specified at this point. The first Armani Resort is due to open in Marrakech, while 'Residency Villas' are under construction in Marassi (Egypt). Overall, Armani "plans to open at least ten hotels and resorts within the next ten years," according to a statement.
The brand joins the likes of Versace, Christian Lacroix, and Missoni which have all opened fashion hotels in the past, with the latter planning openings in Brazil and South Africa.
More information on Armani's Dubai hotel and real-time booking can be found online.