Budget airline easyJet today launched a new holiday brand promising "flexible" breaks.
The company has teamed up with online travel company Lowcosttravelgroup to offer what easyJet says will be "competitively-priced, flexible and convenient holidays", through easyJet Holidays.
EasyJet flies from 18 UK airports to destinations across Europe, operating on more than 540 routes with more than 196 aircraft across 30 countries.
Lowcosttravelgroup will provide more than 10,000 hotels, with private and shuttle transfer options across all of easyJet's European, North African and Middle Eastern destinations.
Both companies hope this combination will provide customers with the choice and flexibility to enable them to tailor their holidays and city breaks to the dates and times they want to travel, no matter how many days that involves.
EasyJet chief executive Carolyn McCall said: "An overhaul of the holiday market has been a long time coming. Consumers want more value for their money and more freedom when arranging their holidays.
"We are confident that the combination of flexibility, exceptional value and choice, together with a state of the art website and call centre, will ensure easyJet Holidays becomes a leading brand in the holiday market within three years."