Fashion name to boost London's luxury hotel market

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The Independent Travel

Fashion brand Bulgari is to bring a new hotel to London next year, adding another property to the city's rapidly-growing luxury lineup.

The Bulgari Hotels and Resorts company, which already operates properties in Milan and Bali, confirmed earlier this month that its new property will open in 2012 in the exclusive London district of Knightsbridge.

It will offer 85 rooms and suites, including seven Bulgari suits which measure over 200 square meters, and will be designed with silver as the dominant theme by by Antonio Citterio, Patricia Viel & Partners, the company behind Bulgari's other two hotels.

Guests will be able to enjoy a dip in an indoor pool, part of a 2,000 square meter spa and fitness center, as well as relaxing in the hotel's private cinema or dancing the night away in a ballroom.

As London becomes an increasingly popular luxury hotspot among visitors from Russia and the Middle East, the number of top-end hospitality firms looking to set up shop there has steadily grown.

By the end of next year, London will also boast new properties from ME by Sol Melia, Shangri-La and Alrov, along with the recently opened W London and newly refurbished The Savoy.