New hotel services aimed at Chinese and Indian tourists
Tuesday 05 April 2011
International hotel group Accor is to roll out a new set of services specifically tailored for visitors from China and India as it tries to appeal to the rapidly-growing number of tourists from the two countries.
The company, which operates hotel brands such as Sofitel, Pullman, Novotel, ibis and Motel 6, will begin rolling out its new Optimum Service Standards this year in its Australian hotels, where visitors from emerging markets are making up a steadily increasing number of the total visitors.
The new scheme will mean that parts of the hotel stay will be specifically tailored to the nationality in question, with particular foods being added to the hotels' breakfast buffet, for instance.
It will mean an increase in the number of reception staff able to speak Chinese or Indian languages, and the addition of Chinese and Indian television channels to help travelers feel at home.
Specific concierge assistance will be provided, and front-line hotel staff are set to be trained on the requirements and needs of travelers from the respective regions.
Accor is Australia's largest hotel chain and the move is a clear signal that it is gearing up for an influx of tourists with different cultural expectations than those of Australia's traditional markets such as New Zealand, the UK, the US and Japan.
Arrivals from China are set to become Australia's second-largest inbound market after New Zealand by 2018, and China recently overtook the UK as Australia's top inbound market by economic value.
Although Australia could be the starting point, it's unlikely to be the end of the story - last week, a report released by the Boston Consulting Group predicted that while the majority of China's estimated 55 million annual outbound tourists head to relatively close-by destinations such as Hong Kong, soon they will head further afield.
With the Chinese tourism market also predicted to overtake Japan as the world's second-largest by 2013 and then account for 14 percent of the global market by 2020, it may not be too long before the rest of the world's hotels have to diversify their breakfast buffets.
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
From rainforests and reefs to beaches and boat trips
comedy'Fresh Meat' star sees off stiff competition from Alan Carr, David Mitchell, Graham Norton, Lee Mack and Sarah Millican to win top prize
- 1 French café starts charging extra to rude customers
- 2 Australia incest case: Deformed children found in remote farming community after generations of inbreeding
- 3 Physicists discover 'clearest evidence yet' that the Universe is a hologram
- 4 Woman who miscarried in private prison 'made to clean up after herself,' court told
- 5 Fox News presenter tells viewers it is a 'fact' that both Jesus and Santa Claus are white
- < Previous
- Next >
£21000 - £27000 per annum + Benefits: Corporate Traveller: We're looking for t...
£23000 - £27000 per annum + £18K & Uncapped Commission & Benefits: Flight Cent...
£30000 - £35000 per annum: Flight Centre Limited: Exceptional opportunity for ...
£23000 - £27000 per annum + Award-Winning Benefits: Round The World Experts: L...