US-based cruise line Holland America has become the latest cruise line to turn to celebrity chefs to add some culinary sparkle on board its ships.
Unveiling its new advisers, tasked with devising signature recipes to be rolled out on board all of Holland America's 15 ships, the line said that its new "Culinary Council" placed it at the forefront of culinary initiatives within the industry.
The firm's lineup includes Dutch chef Jonnie Boer (of De Librije in Zwolle, one of the Netherlands' two restaurants to be awarded three Michelin stars), American serial restaurateur David Burke, Swedish chef Marcus Samuelsson (who cooked the first state dinner for US President Barack Obama), television chef and chocolatier Jacques Torres and US television chef Charlie Trotter.
The chefs will also consult on the ships' enrichment programs, helping to devise new learning experiences for the onboard Culinary Arts Centre cooking school.
Holland America's kitchen lineup may impress some guests, but it has serious competition - celebrity chefs have become the latest "must-have" for innovative cruise companies looking to appeal.
Disney's Dream, set to debut next year, will feature a restaurant from French culinary star Arnaud Lallement, while Costa Cruises sources homegrown recipes from Italian Ettore Bocchia.
P&O's new Azura features an upmarket Indian restaurant from high-profile British chef Atol Kochhar, but the line also employs UK chefs Marco Pierre White for restaurants on board Venture, Oceana and Aurora and Gary Rhodes to create dishes for Arcadian and Oriana.
Cunard's Queen Mary 2 has a restaurant by Todd English, who hosts his own hit TV show on American network PBS, while Seabourn has a long-standing relationship with American chef Charlie Palmer.
Earlier this year, US television channel the Food Network teamed up with Celebrity Cruises for an entire food-themed cruise, which starred the network's own Cat Cora and Aaron Sanchez.