AFTER the euphoric claims of booming holiday sales that accompanied the launch of their summer 1994 programmes, tour operators are now having to cope with sluggish bookings for winter packages - particularly for ski holidays.

For its winter sun programme, Thomson Holidays has cut the price of 50,000 holidays to the Mediterranean, Florida and the Gambia in a Price Breakers brochure, offering packages from pounds 89, with discounts of up to pounds 40 on the normal price of half-board and self-catering packages.

Sunworld has also cut winter prices in a new Superchoice brochure featuring the Mediterranean, Canary Islands, Gambia and Orlando. Prices start at pounds 99 for a seven- night self-catering package to Alicante or Malaga.