The 1994 World Cup kicks off in the USA on Friday, and the Israeli airline El Al is about to resume services between London and New York, undercutting the regular airlines on the route.

The carrier flies twice weekly to JFK airport, but its inbound flights depart from Newark airport. Low fares are available from El Al's offshoot Superstar Holidays (071-437 9277): pounds 235 return until 16 July, thereafter pounds 315.