According to Crystal, the leading winter-sports operator, “There are only two seasons in our calendar – winter and too warm”. In midwinter in its new Lapland destination for 2014/15, there was little chance to the latter. Salla is north of the Arctic Circle and just five miles from the Russian border, and offers the chance to see the Northern Lights.
Neilson has come up with a hybrid “Mountain Experts” concept - qualified ski and snowboard instructors who provide free guiding and coaching as part of the company’s holidays in the Alps and Pyrenees.
Ski remains the core of winter-sports holidays, but operators are increasingly broadening the scope of such trips. Intrepid’s midwinter “Family Adventure” in Iceland includes a glacier walk in Skaftafell national park, as well as a visit to the Blue Lagoon.