Go beyond the velvet ropes – it's one way to boost the UK economy

About Britain

It's official. Coaxing ourselves out of the house in pursuit of a bit of culture isn't just good for us – it's excellent for the economy, too.

According to the Heritage Lottery Fund, "heritage tourism" contributes £20bn to our national coffers and could play an important role in economic recovery. So, next weekend, my family will be joining all the other DIY dodgers on a cultural day out at one of the many attractions whose gates will creak open for the first time this year.

The Easter weekend is key to UK tourism. The long public holiday, the school spring break, and an influx of international visitors all combine to kick-off the season. Of the £12.4bn spent on heritage tourism each year, £7.5bn is generated by UK residents on day trips and staycations. It's not just about historic buildings – monuments, galleries, museums, parks and wildlife sites all play a part.

But preserving our heritage is an expensive – and competitive – business. Charitable organisations such as the National Trust (nationaltrust.org. uk) and English Heritage (english-heritage.org.uk) run activity programmes for all ages, as they dream up innovative ways to keep the punters coming. Now, the National Trust is dropping the ropes and encouraging us to pull up a chaise longue in its "Going Local" strategy – pioneered at properties including Berrington Hall, Croft Castle, Upton House and Wightwick Manor. Last weekend's Bonus Time free-admission weekend enticed more than 200,000 visitors to experience this more touchy-feely Trust.

And, if you fancy gambolling in the grounds of a grand old house as if it were your own, National Trust Holiday Cottages is renting out more than 370 cottages in the grounds of historic buildings. Landmark Trust (landmarktrust.org.uk) also ploughs income from rentals back into preservation, and English Heritage has been doing just that since 2006. "Once the crowd leaves," says Carrie Penderson, of English Heritage Holiday Cottages, "the grounds are there for visitors to enjoy in privacy."

So, what are you up to at Easter? We're off to boost the economy.

News
news
Arts and Entertainment
British author Helen Macdonald, pictured with Costa book of the year, 'H is for Hawk'
booksPanel hail Helen Macdonald's 'brilliantly written, muscular prose'
News
i100
Arts and Entertainment
Frozen out: despite being filmed in Iceland, 'Fortitude' is set further north, in the Norwegian archipelago of Svalbard
tvGerard Gilbert considers what's behind our fascination with the last great wilderness
Life and Style
Carmen Khu from The Royal China Club pours a cup of Dai-Hong-Po tea
food + drink
Arts and Entertainment
film
PROMOTED VIDEO
News
The cartoon depicts the UK (far left) walking around a Syrian child refugee
newsIn an exclusive artwork for The Independent, Ali Ferzat attacks Britain's lack of 'humanity'
Life and Style
Man taking selfie in front of car
health
Sport
footballManager attacks Sky Sports pundit Jamie Redknapp after criticism of Diego Costa's apparent stamping
Life and Style
food + drink
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Recruitment Genius: Group Sales Manager - Field Based

    £21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...

    Guru Careers: Email Marketing Specialist

    £26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...

    Recruitment Genius: Tour Drivers - UK & European

    Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...

    Old Royal Naval College: ORNC Visitor Experience Volunteer

    Unpaid voluntary work: Old Royal Naval College: Join our team of friendly volu...

    Day In a Page

    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness
    Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

    Homeless Veterans appeal

    Homeless in Wales can find inspiration from Daniel’s story
    Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

    Front National family feud?

    Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
    Pot of gold: tasting the world’s most expensive tea

    Pot of gold

    Tasting the world’s most expensive tea
    10 best wildlife-watching experiences: From hen harriers to porpoises

    From hen harriers to porpoises: 10 best wildlife-watching experiences

    While many of Britain's birds have flown south for the winter, it's still a great time to get outside for a spot of twitching
    Nick Easter: 'I don’t want just to hold tackle bags, I want to be out there'

    'I don’t want just to hold tackle bags, I want to be out there'

    Nick Easter targeting World Cup place after England recall
    DSK, Dodo the Pimp, and the Carlton Hotel

    The inside track on France's trial of the year

    Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
    As provocative now as they ever were

    Sarah Kane season

    Why her plays are as provocative now as when they were written
    Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

    Murder of Japanese hostage has grim echoes of another killing

    Japanese mood was against what was seen as irresponsible trips to a vicious war zone
    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

    The enemy within

    People who hear voices in their heads are being encouraged to talk back
    'In Auschwitz you got used to anything'

    'In Auschwitz you got used to anything'

    Survivors of the Nazi concentration camp remember its horror, 70 years on
    Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

    Autumn/winter menswear 2015

    The uniforms that make up modern life come to the fore