Dragons’ Den pitch for dog smoothies leaves viewers baffled

A Dragons' Den pitch for dog smoothies left viewers baffled on Thursday, 28 March.

Ian and Louise Toal appeared on the BBC show with their dogs to ask for a £50,000 investment in return for a 10 per cent stake in Furr Boost.

The husband and wife team make products they describe as “functional smoothie hydration drinks” made of a blend of meat, fruit, vegetables, oils, and minerals.

They told the dragons their products do more than hydrate the animals - including helping metabolism, digestion, and anxiety.

"Smoothies for dogs? We'll be giving them flat whites next," one viewer said on social media.