Picture of infamous serial killer Harold Shipman used in new life insurance ad

A life insurance company has come under fire after it included a picture of notorious serial killer Harold Shipman in its new advertising campaign.

Dead Happy, a Leicester-based firm, used the picture alongside the tagline: “Life Insurance. Because you never know who your doctor might be.”

Shipman is estimated to have killed 250 people during his time as a GP, and was known as “Doctor Death.”

There have been calls for the Financial Conduct Authority and the Advertising Standards Authority to take action.

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