Rebecca Tyrrel: 'The patriotic Olympic nappy has the Union Jack emblazoned upon its rear

Share
Related Topics

Who knew that Paula Radcliffe had it in her to brazen out her new role as Olympic frontwoman for Pampers nappies while ignoring the obvious irony? Somehow she has done just that. Radcliffe has posed for photo-shoots and made promotional films with her infant son modelling the GB Design Active Fit nappy, without a single raised eyebrow or knowing smirk about her own legendary lavatory stop.

It is sad that Radcliffe is the source of such infantile mirth among sporting ignorami like myself, whose knowledge of her achievements is limited to one embarrassing incident (though to her credit she has never seemed remotely embarrassed herself). To those who care about such things, she is the remarkable endurance athlete who has won the marathon in Chicago, New York (twice) and London (thrice), holds the world record for the event, and was even voted BBC Sports Personality of the Year in 2002.

Yet seven years after that infamous 'comfort break' during the 2005 London Marathon, when she squatted by the road before continuing and winning the race, she remains best known to the general public for suffering, the year before, what she called "the dreaded runner's diarrhoea". We are still chortling about it today.

She is not, however. And without the vaguest nod or wink to the incident, she is spearheading an advertising drive for Pampers. This beguilingly patriotic Olympic nappy has the Union Jack emblazoned upon its rear, and while one wonders about the subliminal messaging, we hope this is no omen for the dumping of medal hopes in the summer.

We must admire her for the bold endorsement, not only of the product, but also of the old adage 'where there's muck, there's brass'. And no one could question Radcliffe's genuine faith in Pampers.

"I really do use them and I really do believe in them. They're a great product," she says in the promotional literature, before admiring the increased mobility the nappy offers toddlers like her own: "I understand the importance of having the right kit to help me achieve my athletic potential". The chafing over-26-and-a-bit miles may not bear imagining, but it is tempting to wonder if Radcliffe isn't quite a comic talent, and that she will be the one secretly laughing all the way to the finish line. Not to mention the bank.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Junior Web Designer - Client Liaison

£6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...

Recruitment Genius: Service Delivery Manager

Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...

Recruitment Genius: Massage Therapist / Sports Therapist

£12000 - £24000 per annum: Recruitment Genius: A opportunity has arisen for a ...

Ashdown Group: Practice Accountant - Bournemouth - £38,000

£32000 - £38000 per annum: Ashdown Group: A successful accountancy practice in...

Day In a Page

Read Next
 

Riyadh is setting itself up as region’s policeman

Lina Khatib
Ed Miliband and David Cameron  

Cameron and Miliband should have faith in their bolder policies

Ian Birrell
No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor