The problem of people crossing the English Channel in small boats is real, and one that no UK government could afford to ignore. Public concern is genuine, and with reason: the number increased from 299 in 2018 to 45,756 in 2022, and could rise to 80,000 this year.
So Rishi Sunak was wise to make tackling the issue a priority when he issued his five pledges in January. However, he was unwise to reduce a very complex issue to a soundbite promise to “stop the boats”.
The apparently compulsory three-word slogans might help our politicians to communicate with the electorate, but they can easily boomerang. Few voters will think the Conservatives have honoured their post-Brexit promise to “take back control” of the UK’s borders.
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