Our one-track minds: singles bounce back

British pop fans are buying more singles than at any time since the days of Bright Eyes and Blondie. Elisa Bray investigates

When the indie-pop band Ash announced in 2007 that they would release only singles instead of albums, they had a point. Six years later, as physical album sales continue to fall, singles continue to grow in popularity. The music  industry breathed a sigh of relief this week with the news that singles sales are at their highest ever. So  accustomed are we to reading about the death of music-buying, that it comes as some surprise that by the time we reach December 2013, this year will have been the biggest year on record for singles sales.

The Official Charts Company reported last week that it was the first time since 1999 that every No 1 single for eight weeks had sold more than 100,000 copies a week. Average sales for a No 1 over the past eight weeks have been 150,000 copies, compared with an average of just 106,000 in 2012. The current soaring sales are thanks to a raft of hits in recent weeks: Robin Thicke’s “Blurred Lines”, featuring TI and Pharrell, was the year’s fastest-selling single in its first seven days on sale, not only retaining its No 1 slot in its second week but breaking the record again when it went on to sell almost 199,000 that week – adding another 10,000 more sales than the previous week.

Meanwhile, the return of French electronica duo Daft Punk has helped to boost sales. This week’s No 3 – “Get Lucky”  featuring Pharrell – is Daft Punk’s first single from their new album, Random Access Memories, and the biggest-selling single of the year to date, with nearly 900,000 sales.

Rising star Naughty Boy, who produced singles for Wiley and Chipmunk and worked with the likes of Cheryl Cole, Leona Lewis and Rihanna before stepping out of the backstage shadows with his forthcoming debut album Hotel Cabana, is at No 2 in the chart with his drum’n’bass-channelling single “La La La”, featuring the Disclosure collaborator Sam Smith. Other popular acts that have sent single sales soaring include electronic act Rudimental.

It is undoubtedly an extraordinary run of hit songs, but the overall singles market was already booming. Last year saw 188 million singles sold in the UK – the biggest year on record, and sales are already ahead of where they were at this time last year. The market has grown so much at its top end that acts now need to sell more  singles to make the Top 40 than they would have had to do at any other time in the past 25 years. In order to make the No 1 spot today, they must sell twice as many  singles as they did back in 2003.

“Singles sales are definitely surging at the moment,” says Martin Talbot, managing director of the Official Charts Company. “This is part of the long-term explosion in the singles market which has seen nine years of unbroken growth. But we are also in a truly rich period for enormous smash hit singles.”

Music fans may not be queuing outside record shops in anticipation to physically buy the latest single on CD, but more people across the age ranges are buying singles than ever before, and it is all driven by the  digital market, which now accounts for more than 99 per cent of all  single tracks sold in the UK.

Sales have been rising since the first legitimate download services launched (iTunes UK went live in June 2004), steadily climbing from 30 million in 2003 to 188 million last year, as physical releases have given way to digital downloads. More people are downloading music than ever before. The  percentage of people buying only digital music rose to more than a fifth last year, and it is all reflected in the fact that sales of Apple iPods and other MP3 players are outstripping purchases of CD players.

It is now so easy and instant to download a single – a click on the computer or smartphone from wherever you are at that  moment – and a digital download is cheaper. The use of current pop hits in television advertising and in popular programmes (known as synching), means that people can hear a song as they are watching television and simultaneously download it. Before the digital revolution, the biggest year for singles was 1979, when 89 million singles by the likes of Blondie, The Police, Abba and Ian Dury & the Blockheads were sold in the UK.

“Digital music has revitalised the singles market,” says BPI chief executive Geoff Taylor. “More and more people are downloading music on to tablets and smartphones. We have made it easy for fans to get any song they want  instantly – and that should promise a bright future for Britain’s world-leading music business.”

The rise in singles also reflects a trend for people downloading single tracks rather than entire albums. But before we revert to predicting the death of the album – because the spending on physical LPs is dropping year on year – digital album sales are also on the rise.

 

Then and now: The top 10 best-selling UK singles

1979

1 Bright Eyes – Art Garfunkel

2 Heart of Glass – Blondie

3 We Don't Talk Anymore – Cliff Richard

4 I Don't Like Mondays – The Boomtown Rats

5 Another Brick in the Wall – Pink Floyd

6 When You're in Love With a Beautiful Woman – Dr Hook

7 I Will Survive – Gloria Gaynor

8 Are 'Friends' Electric? – Tubeway Army

9 Dance Away – Roxy Music

10 Sunday Girl – Blondie

2012

1 Somebody That I Used To Know – Gotye featuring Kimbra

2 Call Me Maybe – Carly Rae Jepsen

3 We Are Young – fun. featuring Janelle Monae

4 Titanium – David Guetta featuring Sia

5 Impossible – James Arthur

6 Gangnam Style – PSY

7 Starships – Nicki Minaj

8 Domino – Jessie J

9 Payphone – Maroon 5 featuring Wiz Khalifa

10 Wild Ones – Flo Rida featuring Sia

Arts and Entertainment
Matthew Healy of The 1975 performing on the Pyramid Stage at the Glastonbury Festival, at Worthy Farm in Somerset

music
Arts and Entertainment
booksThe Withnail and I creator, has a new theory about killer's identity
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
tvDick Clement and Ian La Frenais are back for the first time in a decade
Arts and Entertainment
The Clangers: 1969-1974
tv
Arts and Entertainment
Rocky road: Dwayne Johnson and Carla Gugino play an estranged husband and wife in 'San Andreas'
film review
Arts and Entertainment
Nicole Kidman plays Grace Kelly in the film, which was criticised by Monaco’s royal family

film
Arts and Entertainment
Emilia Clarke could have been Anastasia Steele in Fifty Shades of Grey but passed it up because of the nude scenes

film
Arts and Entertainment
A$AP Rocky and Rita Ora pictured together in 2012

music
Arts and Entertainment
A case for Mulder and Scully? David Duchovny and Gillian Anderson in ‘The X-Files’

TV
Arts and Entertainment
Impressions of the Creative Community Courtyard within d3. The development is designed to 'inspire emerging designers and artists, and attract visitors'

architecture
Arts and Entertainment
Performers drink tea at the Glastonbury festival in 2010

GlastonburyWI to make debut appearance at Somerset festival

Arts and Entertainment
Lena Headey as Cersei Lannister

TV reviewIt has taken seven episodes for Game of Thrones season five to hit its stride

Arts and Entertainment
Jesuthasan Antonythasan as Dheepan

FilmPalme d'Or goes to radical and astonishing film that turns conventional thinking about immigrants on its head

Arts and Entertainment
Måns Zelmerlöw performing

Eurovision
Arts and Entertainment
Graham Norton was back in the commentating seat for Eurovision 2015

Eurovision
Arts and Entertainment
Richard Hammond, Jeremy Clarkson and James May on stage

TV
Arts and Entertainment
The light stuff: Britt Robertson and George Clooney in ‘Tomorrowland: a World Beyond’
film review
Arts and Entertainment
Reawakening: can Jon Hamm’s Don Draper find enlightenment in the final ‘Mad Men’?
tv reviewNot quite, but it's an enlightening finale for Don Draper spoiler alert
Arts and Entertainment
Breakfast Show’s Nick Grimshaw

Radio
Arts and Entertainment

Eurovision
Arts and Entertainment
'Youth' cast members Paul Dano, Jane Fonda, Harvey Keitel, Rachel Weisz, and Michael Caine pose for photographers at Cannes Film Festival
film
Arts and Entertainment
Adam West as Batman and Burt Ward and Robin in the 1960s Batman TV show

Comics
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her in Latakia
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific
    In this the person to restore our trust in the banks?

    In this the person to restore our trust in the banks?

    Dame Colette Bowe - interview
    When do the creative juices dry up?

    When do the creative juices dry up?

    David Lodge thinks he knows
    The 'Cher moment' happening across fashion just now

    Fashion's Cher moment

    Ageing beauty will always be more classy than all that booty
    Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination

    Health fears over school cancer jab

    Shock new Freedom of Information figures show how thousands of girls have suffered serious symptoms after routine HPV injection
    Fifa President Sepp Blatter warns his opponents: 'I forgive everyone, but I don't forget'

    'I forgive everyone, but I don't forget'

    Fifa president Sepp Blatter issues defiant warning to opponents
    Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report

    Weather warning

    Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report