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Tidal streaming service launched by Jay Z – with help from Kanye West, Rihanna and Coldplay
The rapper is expected to unveil plans today that will allow artists involved in the service to reap greater financial rewards than the current streaming model
Kanye West, Beyonce, Nicki Minaj, Rhianna, Madonna and Coldplay have all changed their Twitter profile photos blue to raise awareness about the service.
The streaming service, which aims to provide CD-quality streaming, offers subscribers access to 25 million tracks, 75,000 music videos and other content including artist interviews for £19.199 per month.
After removing her songs from Spotify, Swift said she was “not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of music”.
Tidal may now present itself as the streaming service that gives back to artists and producers, but it will have to compete on a global scale with the likes of iTunes, Beats Music and Google Play Music to do so.
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