Scooter Braun – live: Confusion as more artists reportedly join Ariana Grande in leaving music mogul
Music manager posted a tongue-in-cheek response to reports that some of his clients are splitting from SB Projects
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Scooter Braun, one of the world’s biggest music managers, appeared unbothered at reports this week that two of his star clients have parted ways with him.
This week, it was claimed that pop star Demi Lovato and singer, actor and West End star Idina Menzel had exited Braun’s SB projects. Sources close to both artists confirmed this to The Independent.
The Independent has contacted Braun’s representatives for comment.
Rumours have been circulating that pop singer Ariana Grande and Justin Bieber, both of whom have been with Braun since they launched their debut albums, are also set to split from the 42-year-old’s management services.
However, Bieber and Braun’s representatives denied the pair were severing professional ties.
On Twitter/X on Tuesday (22 August), Braun broke his silence by poking fun at the speculation, writing: “Breaking news… I’m no longer managing myself.”
Who does Scooter Braun manage?
Aside from all of the rumoured artists, including Justin Bieber, Ariana Grande, Idina Menzel and Demi Lovato, who have reportedly severed ties with Scooter Braun, he has maintained a long list of A-list clients over the years.
Carly Rae Jepsen, the Black Eyed Peas, Ashley Graham, Usher, Hilary Duff, David Guetta, Dan + Shay, Psy, Tori Kelly, Lil Dicky, The Wanted, Swedish House Mafia’s Steve Angello, Quavo and The Kid Laroi are just among some of Braun’s best-known talent.
Scooter Braun’s management’s latest signings are Puerto Rican superstar Ozuna and fast-rising rapper Kalii.
Both Ozuna and Kalii joined SB Projects in August of this year.
Justin Bieber was signed by Scooter Braun at 13 years old when the music manager discovered him on YouTube.
According to a 2010 New York Times article, Braun tracked down Bieber after reaching out to his school and calling board members so he could speak with his mother.
How did Scooter Braun build his musical empire?
In 2006, two years before he signed Justin Bieber and 12 years before Georgia implemented hands-free phone laws for motorists, Scooter Braun was juggling multiple cellular devices from behind the wheel of a purple Mercedes in Atlanta. The 23-year-old was fielding calls from venues and celebrity publicists, having forged a reputation for himself as a well-connected party promoter – an image he was trying to shed in front of the local reporter who was in the car profiling him. Then Braun was pulled over and ticketed for not wearing his seatbelt.
Read more:
Scooter Braun cut his teeth as a party promoter in Atlanta before signing rising star Justin Bieber and setting off a meteoric rise. Now as megastars like Ariana Grande appear to flee his roster, Sheila Flynn looks back at the media mogul’s journey from night clubs to boardrooms
Who is Scooter Braun’s ex-wife?
Scooter Braun divorced his ex-wife Yael Cohen in 2022, after having tied the knot in 2014.
During their seven-year marriage, the two welcomed three children: Jagger Joseph, in 2015, followed a year later by another son, Levi Magnus, in 2016; they had their third child, daughter Hart Violet, in 2018.
All the stars who have reportedly parted ways with Scooter Braun
Music mega-manager Scooter Braun is facing an exodus of clients this week as multiple stars reportedly rescind his services.
Below are all the clients to have reportedly left Braun’s management.
Ariana Grande and Demi Lovato are among the stars reported to have cut ties professionally with Braun
In April 2021, BTS’s record label HYBE merged with Ithaca Holdings, Scooter Braun’s company that managed former clients, including Ariana Grande.
As reported by Variety, HYBE (formerly known as Big Hit Entertainment) bought a 100 per cent stake in Ithaca Holdings through its subsidiary HYBE America.
The sale included SB Projects and its clients such as Bieber, Grande and Demi Lovato, as well as Taylor Swift’s former record label Big Machine Label Group (BMLG).
Read more:
Deal will bring together K-pop acts with artists such as Justin Bieber and Ariana Grande
Here’s what we know and what’s still speculation about Scooter Braun’s artist roster
On Friday (18 August), rumours circulated online that Justin Bieber was leaving Scooter Braun, his longtime manager – and the man credited with discovering him. In the days that followed, speculation grew, and media outlets began reporting that some of Braun’s other hype-profile clients like Ariana Grande, and Demi Lovato were also parting ways with him – all of which has yet to be confirmed.
As the story continues to unfold, here’s everything we know – and everything we don’t – about what’s going with Braun and his powerful client roster.
Read more:
What’s going on with Scooter Braun’s artist roster? Here’s what we know and what’s still speculation
Scooter Braun is one of the most recognisable names in the music business for his singular work as an executive and entrepreneur
What’s happening to Scooter Braun’s management kingdom?
Music mogul Scooter Braun – best known for scouting Justin Bieber and feuding with Taylor Swift – has been at the centre of rumour mill confusion as several of his A-list music clients, including Idina Menzel and Demi Lovato, have parted ways with him professionally.
At the moment, it’s unknown exactly what’s causing the exodus of his clients. However, several reports have cited unnamed sources offering conflicting quotes.
One source claimed to Variety that Braun is simply “getting out of management”.
While another told the outlet: “He’s imploding.
“It’s a different world since the pandemic. You just can’t be an asshole like that anymore.”
What is Scooter Braun’s net worth?
The now 42-year-old Braun, who successfully forged a reputation for himself as a well-connected party promoter, has gained widespread notoriety for not only launching Justin Bieber to stardom but also for managing other A-listers like Demi Lovato and Ariana Grande.
In building his self-made empire over the years, Braun has made himself a cushy net worth of $500m (£392.6m), according to celebritynetworth.com.
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