‘Tidal for All’ promises to give users CD-quality streaming for $19.99 a month, which will directly benefit the artists featured on the service.
Pop behemoths including Kanye West, Rihanna, Beyoncé, Madonna, Nicki Minaj and Daft Punk lined up on stage as they were announced as joint owners of Tidal to the world.
Alicia Keys' most pretentious lines from her valedictory-like speech:
- “This is so powerful and I think everyone in this room is experiencing the same sort of energy.”
- “It’s come up a couple of times that it feels like a graduation, but in actuality it is a graduation and that’s a really powerful thing that we’re all celebrating.”
- “We’re gathered…with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history.”
- “Our mission goes beyond commerce, it goes beyond technology. Our intent is to preserve music’s importance in our lives.”
- “Music is the language of love, of laughter, of heart break, of mystery. It’s the world’s true universal language. There’s not a soul living who can deny its universal impact.”
- “[Tidal is] a place for connection between artists and fan where we will deliver exclusive experiences that will be found nowhere else, a destination where we will discover the music that will become the soundtrack for the rest of our lives.”
- “We believe Frederick Nietzsche couldn’t have been more right when he said ‘without music, life would be a mistake’.” Here Keys pronounces Nietzche ‘Niet-zschee’.
Tidal has already drawn criticism for appearing to be a thinly veiled campaign to save the music industry that is instead a means for wealthy artists to make even more money.
Highest earning hip-hop artists
Highest earning hip-hop artists
1/9 2. P Diddy - $60m
P Diddy's earnings came from a number of commercial deals including agreements with Diageo's Ciroc vodka, De Leon tequila and Sean Jean clothing
2/9 3. Jay Z - $60m
Unlike Dr Dre and P Diddy, Jay Z's earnings did come from musical projects thanks to his 'On The Run' tour and his growing Roc Nation empire
3/9 4. Drake - $33m
Drake made his money through sales of his latest album, a concert arena tour and endorsement deals with Nike
Stephen Lovekin/Getty Images
4/9 5. Macklemore & Ryan Lewis - $32m
The hip-hop duo were rewarded for their Grammy wins with good concert and album sales that helped them earn the number five slot on Forbes' list
5/9 6. Kanye West - $30m
Kaney's tour coupled with his marriage to Kim Kardashian translated into good figures for the self-confessed 'Yeezus'
6/9 7. Birdman - $24 million
The Cash Money co-chief continued to earn good money through his record label
7/9 8. Lil Wayne - $23 million
The rapper saw his earnings increase by 50 per cent from 2012/2013 thanks to playing 56 shows
8/9 9. Pharrell Williams - $22m
Williams has seen a huge boost to his career thanks to summer hits 'Get Lucky', 'Blurred Lines' and 'Happy'. His fashion venture also helped him enter Forbes' top 10
9/9 10. Eminem - $18m
Emimen claims a spot in the top 10 thanks to a handful of lucrative tour dates and sales from his latest album. He is also said to claim good sales from his back catalogue
Jay Z may be hoping to create a tidal change in the music industry, but it looks like he will have to counter audience perceptions before he can begin to reap financial rewards for his friends.