Ten adverts that shocked the world
Advertising is a world in which the normal is beautified, cracks are airbrushed over and real-life is portrayed with rose tinted glasses. And all with the intention of getting the consumers to buy into such ideals.
It is all the more uncomfortable therefore when advertisers seek to shock rather than tantalise, although the effect can be incredible as we have seen today, following the controversy sparked by a French anti-smoking group's poster campaign (right).
We've picked nine other controversial advertising campaigns to test how the shock factor compares.
Grace Dent on TV The Secret Life of the Pub is sexist, ageist and a breath of fresh air
Art Megumi Igarashi criticises Japan's 'backwards' attitude to women's sexual expression
tv Singer could become the most unlikely star of Westeros
Ray Davies' Sunny Afternoon scoops the most awardsTheatre
Grace DentChannel 4 show proves there's no app for happiness
Arts & Ents blogs
- 1 BBC election debate: The one photo that summed up the whole 90-minute leaders debate
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 4 'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
- 5 Rebecca Francis accuses Ricky Gervais of using 'influence' to target female hunters after receiving barrage of death threats
Better Call Saul creator Peter Gould on the creative concerns of a prequel, season 2 and the mind-numbing realities of the small courts
Britain's Got Talent 2015: RSPCA investigating Marc Metral's miming dog after cruelty complaints
Star Wars 7: The Force Awakens trailer: The most extreme fan reactions on Twitter
The Batman v Superman: Dawn of Justice trailer has leaked – watch
Madonna might be a stand-up comedy virgin - but she wasn't terrible
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
If I’m being racially abused I don’t need a white stranger with a saviour complex to rescue me
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
Russian warships in English Channel 'to conduct anti-aircraft and anti-submarine military drills'