Ten adverts that shocked the world
Advertising is a world in which the normal is beautified, cracks are airbrushed over and real-life is portrayed with rose tinted glasses. And all with the intention of getting the consumers to buy into such ideals.
It is all the more uncomfortable therefore when advertisers seek to shock rather than tantalise, although the effect can be incredible as we have seen today, following the controversy sparked by a French anti-smoking group's poster campaign (right).
We've picked nine other controversial advertising campaigns to test how the shock factor compares.
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- 2 Expert urges cat lovers to own just one animal each
- 3 Sainsbury's '50p challenge' poster telling staff to encourage customers to spend more placed in shop window instead of staff room
- 4 Yes, the iPhone 6 is a miracle, but it's Apple's tax affairs that deserve a double take
- 5 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
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