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Not content with making us wait five months longer than usual for a new season, Game of Thrones has also been withholding trailers.
The two we've had so far have really just been hype vehicles and tone setters, and we're still yet to get a proper look at footage from season 7.
That could change today.
As WhatCulture realised, the Sigils teaser was released on 9 March, the Long Walk teaser three weeks later on 30 March and the first images three weeks later on 20 April.
Today, 11 May, marks three weeks since the last piece of promo.
Game of Thrones season 7 photosShow all 15 1 /15Game of Thrones season 7 photos Game of Thrones season 7 photos First up is The Hound, who has a rough round the edges look that suggests he has taken up the Brotherhood without banners on their offer to join them. Excitingly, it looks as though he's headed into snowier territory with them to fight "the cold winds rising in the North".
Game of Thrones season 7 photos Daeanerys and entourage arrive in Westeros. Is she looking up at Dragonstone, Targaryen stronghold and her new home?
Game of Thrones season 7 photos Jon looks to be in a crypt and slightly sad (even for him). Is he learning about his true parentage at Winterfell?
Game of Thrones season 7 photos Despite it involving the annually boring Sam and Gilly, this image is the most telling of them all. Reddit has, of course, already decoded what she is reading - a passage from The World of Ice and Fire. Specifically, it says: "and the followers of The Lord of Light claim that this hero was named Azor Ahai, and prophesy his return." This regards a very popular fan theory that Jon Snow is Azor Ahai, the chosen one.
Game of Thrones season 7 photos Lyanna Mormont speaks at Winterfell. Being incredibly level-headed for her age, is she supporting Jon's assessment that the real battle is with the White Walkers? Littlefinger conspires in the background.
Game of Thrones season 7 photos Meera looks tired from dragging Bran's ass through the snow. But, looking up, have they finally reached The Wall?
Game of Thrones season 7 photos Arya is back but why is she in a tavern? Your guess is as good as mine here.
Game of Thrones season 7 photos Littlefinger talks to Sansa in Winterfell, no doubt trying to turn her against one of her siblings.
Game of Thrones season 7 photos Tormund and Brienne. Get a room already!
Game of Thrones season 7 photos Ser Davos remains at Jon's side, which is nice. He's gotten himself a nice winter fur too!
Game of Thrones season 7 photos Cersei and (a dispirited?) Jaime listen in the Throne room. Possibly to a Stark or Targaryen emissary explaining the White Walker threat?
Game of Thrones season 7 photos Daenerys in her new Targ outfit in the Dragonstone throne room.
Game of Thrones season 7 photos New threads for Varys
Game of Thrones season 7 photos Little to read on Tyrion.
Game of Thrones season 7 photos Same goes for Missandei, who faithfully remains at Daenerys' side in Westeros.
So will we finally get a proper glimpse of Daenerys in Westeros? We'll let you know as soon as the first proper trailer drops.
There was big Game of Thrones news last week as HBO confirmed that it will broadcast a spin-off series.
Four ideas are being developed , two with help from George R. R. Martin and presumably one ultimately making it to air.
Game of Thrones season 7 begins 25 June.
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