After successfully campaigning for quality school dinners and the introduction of a sugar tax, Jamie Oliver has announced he will now turn his efforts to encouraging women to breastfeed.
But some women have not reacted positively to the celebrity chef’s latest project.
After Chancellor George Osborne announced in the 2016 Budget that he would impose a sugar tax on the soft drinks industry, Mr Oliver told LBC radio: “Probably the most upsetting thing for me at the moment, and I’m desperately trying to scrabble around to get more information on it, [is] breastfeeding.”
Breastfeeding in public controversies
Breastfeeding in public controversies
A woman has sparked a heated debate among parents after she revealed that she breastfeeds both her and her friend's son. Jessica Colletti, from Pennsylvania, said nursing Charlie Interrante's son “seemed like the natural thing to do” because she was already breastfeeding her son. Colletti told the Mama Bean parenting blog that she asked permission to nurse Interrante’s son when she began looking after him, after they met at a photoshoot for new mothers. Interrante agreed as her son had not taken to formula milk
New Hampshire State Rep. Josh Moore said on Facebook that men should be allowed to grab the nipples of breastfeeding mothers if the law banning women exposing their breasts did not pass
When Gemma Colley's photo of her son with fake tan on his fake after she breastfeed him went viral, she also saw that no parent is alone when they make a silly mistake. Over 100,000 people liked and 40,000 people shared Ms Colley’s photo of her son’s sleepy face with fake tan encircling his mouth and nose, after she posted it to the Unmumsy Mum Facebook page
A candid image of a mother breastfeeding her young child while using the toilet has divided parents online, as some argue it’s an honest depiction of parenthood, while others have labelled it “disgusting”
The exclusive Claridge’s hotel has been widely criticised for asking a woman to cover herself with a “ridiculous shroud” while breastfeeding her three-month-old daughter. Lousie Burns said she burst into tears when staff members at the five-star venue asked her to cover herself and her baby with an oversized napkin in order to avoid “causing offence” to other guests
An Australian café has been praised for sticking up for a breastfeeding mother after a customer told her to cover up. Jessica-Anne Allen, owner of Cheese and Biscuits Café in Queensland, Australia, has described how she was approached by a male customer in the café to complain that he was upset by a woman in the coffee shop breastfeeding her child nearby. The customer asked the café owner, 29, to tell the mother to cover up. When Mrs Allen refused to do so, he took matters into his own hands and challenged the woman himself. Staff at the café then asked the man to leave
A woman who claimed a Primark security guard had forcibly removed her child while she was breastfeeding has admitted to perverting the course of justice. Caroline Starmer sparked a series of headlines after claiming on Facebook that a store guard had taken her nine-month-old daughter Paige away from her. The mother from Leicester then repeated her claims in a number of interviews, before Primark denied the incident and handed CCTV over to the police to show there was no evidence to support the allegations. Appearing in Leicester Crown Court, she admitted the charge of perverting the course of justice by not telling the truth
Pope Francis has become an unlikely advocate for public breastfeeding, by encouraging mothers to feed their babies in the Sistine Chapel. During a ceremony in Vatican City on Sunday, the Pope baptised 32 babies and told their mothers: “If they are hungry, mothers, feed them, without thinking twice, because they are the most important people here”
Facebook has changed its community guidelines to allow users to post photos of breastfeeding. The change comes as the wide-ranging #FreeTheNipple online campaign has built pace in its attack against guidelines used by social media websites to regulate nudity – from photos of breastfeeding to topless photos post by singer Rihanna’s on her now defunct Instagram account. Facebook’s Community Standards, which outline what users are allowed to post, never included a outright ban on photos of breastfeeding
The manager of a public swimming pool at the Lux Park centre in Liskeardhas been forced to apologise after he told a mother to stop breastfeeding her son by the waterside. 23-year-old Rebecaa Hough of Torpoint, Cornwall, was feeding 10-month-old Max a few steps from the main pool, when the manager told her to carry on in the changing rooms in case the infant was sick into the water. She was also told that she should not to return for half an hour to ensure the milk was fully digested
A Conservative MP has claimed allowing women to breastfeed in the House of Commons chamber would expose politicians to “tabloid ridicule”. Sir Simon Burns, a former transport minister, spoke on what he called a “controversial subject” in a debate in making Westminster more family-friendly
“We have the worst breastfeeding in the world.
"If you breastfeed for more than six months, women are 50 per cent less likely to get breast cancer. When do you ever hear that? Never.
“It's easy, it's more convenient, it's more nutritious, it's better, it's free,” said the 40-year-old father of four.
A recent report published in The Lancet journal found that over 800,000 children could be prevented from dying worldwide if more women breastfed. It also revealed that fewer than 1 per cent of babies were breastfed up to their first birthday in the UK.
In a call to LBC radio, a woman called Robin suggested that Mr Oliver’s comments were unnecessary and that mothers do not need his help.
“We didn’t know what to do with our nipples until Jamie Oliver popped his head above the parapet.
“He’s so annoying. Who did not know that breast milk was the best thing for their baby?
“It’s the most bizarre thing.”
Other women took to Twitter to air their concerns, and highlighted that Mr Oliver risked shaming the many women cannot breastfeed, including those who have experienced breast cancer, as well as those who choose not to. Some accused him of "mansplaining".
#Jamie Oliver knows breast does he.Stick to cooking,and leave mums alone.— Ian witt (@witters41) March 18, 2016
I'm sure Jamie Oliver always means well but now he's lecturing women on breast feeding. He's become an actual mansplaining tit.— Liz Buckley (@liz_buckley) March 18, 2016
LBC presenter Iain Dale later mirrored the caller’s comments, and accused Mr Oliver of being “very patronising”.
“There are plenty of campaign groups, there are plenty of people who are putting the case for breast feeding. Why would it be that Jamie Oliver should be the next face of persuading women to breast feed? I don’t get it.”
Mr Oliver’s announcement came after he and his wife Jools Oliver confirmed that they were expecting their fifth child.
The couple are already parents to Poppy Honey Rosie, 13, Daisy Boo Pamela, 12, Petal Blossom Rainbow, six, and Buddy Bear Maurice, five.
The TV chef, 40, told the Daily Mirror he was "really pleased" that his family was growing.
He said: "I thought we'd have a couple of kids but that's about it. Basically I do what I'm told but she's an amazing family maker and I just go with it."
But he added that he expects this to be their last child.
"I mean, it's just getting ridiculous otherwise," he said. ”This was not expected, I can't even believe I'm saying it. I think my own family were like, 'Really?“'
The couple celebrated their 15-year wedding anniversary last year.
Additional reporting by PA