Cynicism about the lower fees and entry requirements at overseas universities have disappeared over the last few years.
It's been well reported that British students, facing tuition fees of £9,000 a year at home, are crossing the Atlantic to study at America's institutions, where brimming endowments can mean generous scholarships and bursaries to offset fees.
US universities are embracing a once-in-a-generation opportunity to attract British students.
Until recently, a UK student on a European campus could bank on modest celebrity status. They were a rare breed, and sightings at the library, lecture hall or bar caused quite a stir. But that's all changing.
It's no surprise that the tiger economies of China, Hong Kong, Singapore, Malaysia and South Korea are attractive to adventurous UK students keen to use university as a springboard to an international business career.
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