Move over, celebrity chefs. Sainsbury's has called up three little-known bloggers and a grandma to front its latest campaign. Gillian Orr on a new recipe for advertising
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Friday 15 November 2013
The “real life” footage used in Sainsbury’s Christmas in a Day commercial is just that
Thursday 14 November 2013
Sainsbury's dominant position as the best-performing Big Four supermarket was cemented yesterday when the company revealed it has surpassed Asda to become the country's second-biggest supermarket and is set to overtake Morrisons' profit levels for the first time in a decade.
Anthony Rose: 'Forget ancient vicars and maiden aunts - Drakes Tabanco's sherries are fresh and innovative'
Saturday 09 November 2013
Missing the recent London Sherry Trail – aka tapas bar crawl – didn't prevent me from taking in the new sherry and cava bar phenomenon that's adding a dimension to the growing tapas scene. Following Bar Pepito, Rosita and Copa de Cava comes Drakes Tabanco in central London. Tim Luther and Nigel Howell's authentic tavern serves excellent Fernando de Castilla sherries from the cask and sells them to take away.
Saturday 09 November 2013
Friday 08 November 2013
With a little over six and a half weeks until Christmas, if you're thinking of taking out a new credit card to ease the festive financial burden, you need to get your skates on.
Wednesday 06 November 2013
Asda is to launch its "gimmick-free" Christmas advert this weekend, claiming it is spending the money saved on beating its competitors' prices.
Wednesday 09 October 2013
Cineworld sheds three cinemas
Tuesday 08 October 2013
Tesco has relaunched its premium Finest range in the hope of attracting more customers who may have stayed away after the horsemeat scandal engulfed the supermarket.
Saturday 05 October 2013
I'm no more a fan of the so-called Glorious 12th than your average grouse served trussed-up in haste. It seems as unseasonably early for game as the premature kick-off to the football season. October is true autumn and, for me, that means game of the pheasant, guinea fowl and partridge variety. So this week, I'm celebrating the month with delicious autumnal reds to go with our feathered friends.
Thursday 03 October 2013
Outlook David Cameron may not have a clue how much a supermarket value loaf of bread costs, but Tesco's shoppers certainly do. With the cost of goods rising and wages not keeping up, Brits' bank balances are not enjoying the economic recovery the Prime Minister so delightedly championed yesterday.
Wednesday 02 October 2013
Tough overseas markets blamed for slump but UK trading profits on the rise
- 1 America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 4 Christmas comes early: Justin Bieber announces he's 'retiring from music'
- 5 Children evacuated from swimming pool after prosthetic leg mistaken for paedophile