24-Hour Room Service: Fashion 26, New York City

A hotel to suit the Garment District

Even considering the magnitude of apps available to those with an iPhone, finding out that the hotel you are checking into has one of its own is still surprising, and also something of a puzzle. What could a hotel app do, you wonder – can you use it to order room service? Or select your room before you arrive?

Disappointingly, the app for Fashion 26 – a new upper-mid-range hotel in Manhattan – doesn't do anything quite as nifty, instead helping you find restaurants, galleries, shops and other attractions in the vicinity. It's not the most innovative service, but the hotel's eagerness to join the i-Generation shows it is making an effort to be seen as the up-to-the-minute choice for visitors to the Big Apple.

Sited in the Garment District at the north end of Chelsea – hence the name – Fashion 26 is a matter of metres from the Fashion Institute of Technology. The fashion theme is borne out through a number of stylish touches, such as the lights in the lobby that change colour throughout the day and an art installation formed from spools of thread hanging above the front desk, which incidentally looks like an old-fashioned cutting-room table.

There is always the danger with a theme – especially one as potentially pretentious as fashion – that the result could be crass, but Fashion 26 manages to pull it off. As part of the Wyndham chain (which in the US encompasses upscale resorts to Days Inn and Travelodge sub-brands), it balances homogeneity with personality using touches such as its blog. There, every so often, the hotel chooses a "Best Dressed Guest", with those picked getting upgraded. Fashion 26 also promises a free cupcake from the high-end bakery Crumbs Bake Shop.

The bar and restaurant, Rare, which serves high-class burgers, carries on the high standard of design with a similar modern look to the rest of the hotel, but it did appear that it was suffering from a few teething problems. Two days running, incorrect breakfast charges were added to our room bill, but given that the hotel only opened in April and the mistakes were swiftly rectified by the extremely friendly front-desk staff, this was forgivable.

What was more disappointing was that what will surely become one of Fashion 26's main attractions was not yet open. A rooftop bar in Manhattan is hardly a rarity, but no matter how many times you see it, the island's skyline never fails to be breathtaking.

Less than 10 blocks south from the Empire State Building, Fashion 26's bar will offer a better view than most once opened (probably some time in July) and, at this time of year, is begging for guests to enjoy the vistas al fresco. Here's hoping it's just fashionably late.


Chelsea may not be New York's most picturesque district, but it has its enticements. Comedy fans should visit the Upright Citizens Brigade Theatre along the street, which puts on improv shows for as little as $5, often showcasing rising stars – some of the current performances include Zach Woods (The Office/In The Loop) and Bobby Moynihan (Saturday Night Live).

However, the highlight of staying here is being within walking distance of The High Line. This disused railroad, which runs up through Chelsea, has had a renaissance as an elevated park after opening last summer and should be experienced before it becomes one of the city's more popular tourist spots.


In true New York fashion, none of the hotel's 280 rooms could be described as spacious. Although they are nicely put together with a modern luxurious feel (in keeping with the fashion theme each room features nice flourishes such as pinstripe carpets and a herringbone throw) they are the one place in the hotel where various bits of branding offer a reminder that you are staying in a chain hotel. However, free Wi-Fi – ideal for planning a day's sightseeing – is a nice touch.

For views, you have to go at least as high as the 15th floor, but like the rooftop bar they are quite spectacular.

Fashion 26, 152 West 26th Street, New York, US (001 212 858 5888; f26nyc.com )

Rooms 3 stars
Value 4 stars
Service 4 stars

Double rooms start at $347 (£231), room only.

Have you tried new the Independent Digital Edition apps?
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Guru Careers: Product Manager / Product Marketing Manager / Product Owner

    COMPETITIVE: Guru Careers: A Product Manager / Product Owner is required to jo...

    Guru Careers: Carpenter / Maintenance Operator

    £25k plus Benefits: Guru Careers: A Carpenter and Maintenance Operator is need...

    Recruitment Genius: Visitor Experience Coordinator

    £17600 per annum: Recruitment Genius: This museum cares for one of the largest...

    Recruitment Genius: Experienced PSV Coach & Minibus Drivers

    £12500 - £24500 per annum: Recruitment Genius: Drivers wanted for a family run...

    Day In a Page

    Mullah Omar, creator of the Taliban, is dead... for the fourth time

    Mullah Omar, creator of the Taliban, is dead... again

    I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
    Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

    Margaret Attwood on climate change

    The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
    New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

    New Dr Seuss manuscript discovered

    What Pet Should I Get? goes on sale this week
    Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

    The cartoon hedgehog leading the way into a whole new reality

    Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
    Ants have unique ability to switch between individual and collective action, says study

    Secrets of ants' teamwork revealed

    The insects have an almost unique ability to switch between individual and collective action
    Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

    Donovan marks his 50th year in folk

    The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
    Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

    Simulator recreates thrill of F1 circuit

    Rory Buckeridge gets behind the wheel and explains how it works
    Twitter accused of 'Facebookisation' over plans to overhaul reverse-chronological timeline

    Twitter accused of 'Facebookisation'

    Facebook exasperates its users by deciding which posts they can and can’t see. So why has Twitter announced plans to do the same?
    Jane Birkin asks Hermès to rename bag - but what else could the fashion house call it?

    Jane Birkin asks Hermès to rename bag

    The star was shocked by a Peta investigation into the exotic skins trade
    10 best waterproof mascaras

    Whatever the weather: 10 best waterproof mascaras

    We found lash-enhancing beauties that won’t budge no matter what you throw at them
    Diego Costa biography: Chelsea striker's route to the top - from those who shared his journey

    Diego Costa: I go to war. You come with me...

    Chelsea's rampaging striker had to fight his way from a poor city in Brazil to life at the top of the Premier League. A new book speaks to those who shared his journey
    Ashes 2015: England show the mettle to strike back hard in third Test

    England show the mettle to strike back hard in third Test

    The biggest problem facing them in Birmingham was the recovery of the zeitgeist that drained so quickly under the weight of Australian runs at Lord's, says Kevin Garside
    Women's Open 2015: Charley Hull - 'I know I'm a good golfer but I'm also just a person'

    Charley Hull: 'I know I'm a good golfer but I'm also just a person'

    British teen keeps her feet on ground ahead of Women's Open
    Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

    Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

    Turkish President Erdogan could benefit politically from the targeting of the PKK, says Patrick Cockburn
    Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn or a return to a Labour government

    Our choice is years of Tory rule under Corbyn or a return to a Labour government

    Yvette Cooper urged Labour members to 'get serious' about the next general election rather than become 'a protest movement'