Stepping up its relentless campaign against casual misogyny, the Everyday Sexism Project, which documents “everyday experiences of sexism to prove how bad the problem is and create solidarity”, is taking on one of the world’s most prolific companies in its bid to tackle gender-based discrimination.
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Thursday 16 October 2008
Regardless of the deepening recession, corporate America is working its socks off to get the nation's suddenly impoverished consumers to part with their hard-earned dollars.
Monday 06 October 2008
Thursday 25 September 2008
Yahoo has launched a much-anticipated upgrade to its online advertising system as it tries to bring to graphical display ads some of the innovations that powered Google's rapid rise in search marketing.
Monday 22 September 2008
Not many advertisers stay married to the same ad agency for five years, let alone 25. But the relationship that Levi's has with Bartle Bogle Hegarty has done more than stand the test of time. It has set the advertising agenda and produced some of the most enduring and iconic campaigns of the last quarter of a century.
Sunday 14 September 2008
Wednesday 27 August 2008
UTV, the Irish media company that includes the Northern Ireland ITV franchise, may be feeling the pinch in television advertising, but its radio stations are booming.
Tuesday 12 August 2008
The number of television adverts being watched has increased in the first half of 2008 on the same period last year.
Monday 11 August 2008
Monday 28 July 2008
Is there any connection between the pressure that's been brought to bear on fast-food advertisers and the ever-improving work being done for McDonald's?
Monday 21 July 2008
Tuesday 15 July 2008
Sunday 06 July 2008
Monday 23 June 2008
In Cannes last week Lord Puttnam, one-time Sixties adman now chairman of the digital agency Profero, hit out at advertisers for being obsessed with "trendy" websites like Facebook.
Monday 16 June 2008
Advertisers are growing increasingly suspicious of Google's dominance of the online market, and last week's tie-up with Yahoo has only added fuel to the fire.
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- 5 Lord of the Sings: Sir Christopher Lee, 91, to release heavy metal album
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