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Tuesday 13 July 2010
Worries about a renewed economic slowdown are already hitting the advertising industry, an influential survey warned yesterday, with 20 per cent of marketing managers deciding to trim their budgets during the second three months of the year.
Tuesday 22 June 2010
Britain's first FM radio station dedicated to gay and lesbian listeners went on air this week, promising to go beyond the traditional diet of high-energy pop from scene icons such as Kylie Minogue and Madonna.
Wednesday 26 May 2010
A bus poster which read: "There definitely is a God" attracted more complaints than any other advert in 2009, the Advertising Standards Authority said today.
Thursday 13 May 2010
ITV has rounded on the Competition Commission after losing the battle to remove its advertising "straitjacket," saying the regulator was "out of touch" and had failed to understand the media landscape.
Wednesday 12 May 2010
ITV's mass audience appeal means that rules governing how much it can charge advertisers must stay in place, the competition watchdog ruled today.
Friday 23 April 2010
Whether it's Sex and the City, The Wire, The Sopranos, Six Feet Under or Curb Your Enthusiasm, HBO has been storming the small screen for years. In a celebration of the channel's success London's BFI Southbank, from tomorrow, will host an HBO weekend. Screenings include parts one and two of The Pacific from the creative team behind Band of Brothers, and the first episode of Treme, from Wire creator David Simon. "HBO is ground-breaking in so many ways," says Justin Johnson, one of the BFI programmers working on the weekend's events. "There was a point when The Sopranos was coming to an end and Six Feet Under had finished, that people wondered what HBO were going to do next, but with all these new shows like True Blood and The Pacific, they've proved that they're a real phenomenon."
Wednesday 14 April 2010
Microblogging service Twitter introduced a new advertising program yesterday, in a first step to prove that its popularity among web users can translate into a self-sustaining business.
Saturday 06 March 2010
Monday 01 March 2010
When you think about it, digital years are like dog years. Only shorter. Twelve digital months are perhaps 10 years in the real world; change happens fast and fads die young.
Friday 19 February 2010
Microsoft's assault on search engine leader Google took a major step forward yesterday as US and European regulators cleared the software company's search partnership with Yahoo.
Friday 12 February 2010
Wednesday 10 February 2010
Monday 08 February 2010
Yesterday was Super Bowl Sunday and America tuned in. For US advertisers it’s the biggest event of the year. You can do things with a TV ad in the Super Bowl that you can’t do anywhere else. Like reach 100 million people in one place. You can move a nation.
Wednesday 03 February 2010
Microsoft Corp's 10-month-old search engine Bing, which has struggled to make headway against Google, can be a viable runner-up and make money online eventually, according to one of its top executives.
Monday 11 January 2010
The price of a 30-second slot in the commercial breaks of this year’s Super Bowl has fallen for only the second time in the event’s history.
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
- 1 Planes go hybrid-electric in important step to greener flight
- 3 Antonio Martin shooting: Mayor says there should be 'no comparison' to Ferguson