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Scooter Braun (pictured left), the man credited with discovering the 19-year-old, says that Bieber gets “so angry” about the negative publicity

5 days in the life of JAMES BROWN

Monday: The announcement in a national newspaper that I'd been eating Slim Fast seems to have shocked more people than anything else I've done at loaded over the last three years, including my resignation. For an hour last Friday I explained my departure from one men's mag to another as a symptom of "growing up" but by late Sunday this was old news. I celebrate my appointment to the editorship of GQ by driving to a benefit for Striking Liverpool Dockers at the Mean Fiddler in Harlesden with two Scouse rascals, Kevin and Glen. We were going to watch the band Hunkpapa featuring the vocal talents of one Peter Hooton, late of The Farm, but arrive to discover Noel Gallagher will also be appearing. Which is nice. Noel's appearance has been kept so secret to avoid a stampede that at 7pm the organisers ring Radio 1 to get more punters. All the way up to the Fiddler I knocked back Glen and Kev's misguided assertions that I am the new King of European Cool by spitting out my editorial intentions through mouthfuls of popcorn. A classy operator, for sure. Glen wiped his boots on the weekend's newspapers and Kev spilt chips everywhere. If this is the way they do things at Italian Vogue then I'll eat my own spit. In true style we end the evening serenading the very patient bar manager at the Hyde Park Stakis Hotel.

Peter York on ads: No 174: GQ Active - Hope you don't die before you get bored

Slicing sounds; an ominous crunch; the splat of inert flesh against stainless steel. Here is the first TV commercial (I think) to exploit the UK's favourite fast-growing themed leisure experience; first row front at the pathology lab. It's for GQ Active, a spin-off from GQ, the magazine for the literate natty dresser.

The rise and rise of the laddery from `Loaded'

James Brown, the father of Laddism and the editor of the phenomenally successful men's magazine Loaded, has turned his attention to the more staid men's monthly GQ.

Hollywood hacks

pounds 500,000 for a 4,000-word story? Tired movie producers used to turn to novelists when they ran out of ideas. Now they read magazines - and find feature writers more than happy to help.

THE BOTTOM LINE; MEN'S GLOSSIES GO FOR THE SPORTS MARKET

The continuing rise in the sales of men's magazines in the last two years has been based largely on the enlargement of one particular part of a man's anatomy. GQ Active, the new sports and health magazine, launched this month with the intention of helping them enlarge other areas, although it, too, put a girl in an unzipped wet suit on the front cover in tacit acknowledgement that sex always sells. The cover picture was originally to have been a male cyclist, but was changed at the last minute.

the knack; How to pack a case

Shock-absorbers and tissue-paper can keep travellers crease free, advises John Morgan

Stars mourn `Orson Welles of photography'

Chris Blackhurst on tributes to Terence Donovan, who died on Friday

The boys from the white stuff

No snow? No mountains? Never mind. If you want to be a snowboarder it's attitude, not altitude, that counts, says Matthew Sweet

WHAT DOES HE READ?

Robert Hewson, 24, PA

Men on a monthly cycle

The bimonthly Arena had no rivals in 1986. Ten years on it had to raise the tempo, says the magazine's group editor Dylan Jones

Male monkeys

I'm thinking of going up to the Bell Hotel in Driffield next week to attend the Bishop of Hull's all-male evening. Traditionalists should not worry, this is not an exercise in converting chaps to gay Anglicanism; the Right Reverend James Jones simply wants to talk to us about the crisis of masculinity. The vicar of Driffield has said of the bishop that he "thinks men should be men, so he wants to inspire them".

Persil to relaunch with new 'caring' image

The washing powder market braced itself yesterday for a return of the soap wars as it emerged that Unilever is to put millions of pounds into relaunching Persil. The product will essentially remain the same but be marketed in a new "caring" way.

A bald appeal to male vanity

When the narcissistic Nineties man starts to lose his hair he is an easy target for wonder cures.

all lads together

After the backlash comes the backlash against the backlash. As beer-swilling New Lads strut their stuff in magazines and on TV, now it's women's turn to start behaving badly. Enter the ladette

Outrageous!

Liz Hurley on all fours in a PVC bikini. Lingerie spreads that could come straight from the top shelf. Sex has always sold men's magazines, but now they are into a whole new ball game, as David Aaronovitch reports
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