News Lucky to survive: Constant updates on Michael Schumacher’s condition over-rode most other news

The seven-time Formula one world champion is fighting for his life after suffering serious head injuries, with a helmet camera he was wearing hoping to reveal more information about the accident

Advert cleared

The Advertising Standards Authority rejected complaints against an advertisement for the clothes retailer Benetton, which depicted a sea-bird covered with oil bearing the words 'Shetland Islands, January 1993'. The authority did not believe the advertisement, which was published in the Independent, caused such offence as to breach its code.

Rugby Union: Benetton drives France to championship

France. . . . . . . . . . . . . . . . . . . .26

Motor Racing: Grand prix champions nearer peace formula: Derick Allsop on moves yesterday towards solving disputes dogging the motor racing world championship

THREE of Formula One's major players, Williams-Renault, Alain Prost and Ayrton Senna, seemed to be edging towards retrieving their roles in the sport yesterday.

Motor Racing: Williams wary of Benetton curve

WILLIAMS-RENAULT are preparing for the defence of their Formula One world championship fearful they could lose it to the resurgent Benetton-Ford team. Frank Williams, the managing director of the Didcot-based organisation, said yesterday: 'I'm less optimistic than I was a year ago. The biggest enemy is complacency.'

I'd like to teach the world to sell: First Coca-Cola, then Benetton and now Levi jeans and Haagen-Dazs. Jonathan Glancey looks at how adverts appeal to a global audience

TELEPHONE Coca-Cola and, while you wait to be put through, the corporation's 'It's the Real Thing' jingle crackles down the line. 'It's the Real Thing' is a global message first used by Coca- Cola in the Forties; its meaning is clear (do not be fooled by lesser imitators) and it is inescapable. It translates perfectly well into Roman, Arabic, Cyrillic script and most other languages and stands for an instantly recognisable product in Birmingham (Alabama), Birmingham (England), Bali or Bangkok.

Letter: Benetton branding

Sir: I was incensed by the explanation given by Marina Galanti of Benetton (letter, 14 January) for their current advertising campaign. How can these advertisements communicate such worthy sentiments as 'a plea for more caution' and 'our well-being comes at an exceedingly high price' when the visual is juxtaposed with Benetton branding?

Letter: Serious messages in Benetton ads

Sir: We are dismayed at the reaction caused by the picture we placed in your paper last Saturday. Our intention was to register our disapproval, as a multinational, of the ecological disaster in the Shetlands.

An oily bird in the rag trade: Why does Benetton think a picture of a dying seabird will help sell more jumpers? Hamish McRae explains the theory

ON SATURDAY the Independent ran an advertisement from Benetton featuring a seabird covered in oil. As a result, a number of readers wrote or telephoned the office to express their disapproval, and their views have been reflected in the letters column.

Motor Racing: Brundle's choice

MARTIN BRUNDLE may renew his partnership with fellow- Briton Mark Blundell in the revamped French Formula One team, Ligier-Renault, this year.

Motor Racing: Walkinshaw to race IndyCars

TOM WALKINSHAW, the engineering director with the Benetton-Ford Formula One team, and the man whose Jaguars have won three world sportscar championships, confirmed yesterday that he will enter a team in IndyCar racing this season.

Media: The posters shock . . . but we all buy the knitwear: Benetton's ads may have turned stomachs, but they stick in consumers' minds. Patricia Clough meets the man who makes them

IN FIVE years' time, any advertisement that pretends a certain aftershave will get a beautiful girl into bed will make people snort with laughter. Any promise that a suit, a watch or a jewel brings social success will be a hopeless flop. And any suggestion that a particular car brings with it blissfully empty roads in gorgeous countryside will be treated as a crude lie.

Motor Racing: Williams likely to hire Brundle

Martin Brundle re-emerged yesterday from another day of ludicrously conflicting communiques as favourite to partner Alain Prost at Williams-Renault next season. The line-up is expected to be confirmed next Wednesday.

Benetton ads

MOSCOW (Reuter) - Benetton, the Italian fashion group, opened its latest provocative advertising campaign in Moscow, with seven posters, including an empty electric chair and an albino girl surrounded by black South African tribeswomen.

Italy finally loses its cool over chaos

THE CITY sits stifling under the summer heat. The tarmac is melting in the streets and most of the inhabitants have already joined the yearly exodus to the sea.
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