Are you a regular guy?

William Hague is to be reinvented as an ordinary bloke by his new spin doctor Amanda Platell. Does he have what it takes to become one of the people? Do you? Test your man-in-the-street cred in our exclusive questionnaire

Why are they famous? Sophie Anderton

Main claim: The usual merry round of Famous for Being Famous activities. Modelling, addictions, engagements, that sort of thing. Now known as the "Former Gossard model" and fiancee to Lord Hanson's son Robert, Sophie has been celebrating her forthcoming nuptials by hitting the party scene sporting a nice bit of ice on her wedding finger. Sophie, it seems, also nurtures burning thespian ambitions. "I would love to take on Elizabeth Taylor's role in a remake of Gone With The Wind," she is reported as saying this week. Ah yes, that well-known epic for which Vivien Leigh won an Oscar. Casting directors, take note.

The human condition: Shaman on you

Lillian Pizzichini meets Heather Campbell, trained by Cherokee, employed by Gossard

Media: The writing's on the wall

If you doubt the power of the poster to catch your eye or sell you something, remember these words: 'Hello Boys'. Sold? Richard Cook visits the V&A

Storm trouper

The model agency boss who discovered Kate Moss and Sophie Dahl tells John Walsh why Princess Diana wouldn't have made it on to her books. Photograph by Trevor Ray Hart

Mother's pride takes to the billboard

Hester Lacey on the portraits that are shocking South Kensington

Fashion: The survival of the quirkiest

Storm, the agencywhich `discovered' Kate Moss, is best known for signing unusual-looking models that the rest of the industry might ignore. Ten years after its founding, Tamsin Blanchard reports on an unlikely successppetite for new faces. Tamsin Blanchard met its founder

Designers under the influence

The fashion zeitgeist is one thing, plagiarism is another. James Sherwood reports on the fine line between inspiration and imitation

Shrink-wrapped me!

Bodywrapping, says Melissa Nathan, makes you look like a cross between Tutankhamen and a Tellytubby - but it's worth it

Illegal, indecent, dishonest, untruthful. How much has the message from adland changed?

They don't make them like this any more. There is the beautiful blonde with her legs sexily wrapped around a particularly large lipstick and then we have the baby swigging the "so pure, so wholesome" fizzy pop.

Paris: Les hotspots

Paris in July is steamy, social and high on pleasure - here's where to go. Three-floor, designer-concept store Colette opened just three months ago, with fashion, designer objets, exhibitions and a cafe, and Parisians remain divided as to whether it's all that cool or not. Still, there are those who swear that any store which sells Lucien Pellat-Finet cashmere shrunken sweaters, Pucci knickers and Marie-Helene de Taillac jewels qualifies as totally fashion. Suspect: their "London vases", elliptical shape, cheap, glass vases, very like those John Lewis have been selling for years. 213 rue Saint Honore, 75001. Tel: 42 86 91 03.

Breast-beating and tantrums as Bra Wars break out in ad land

In the trendy bars and restaurants of Soho where advertising people hang out, a long-running feud about the 90s' most famous ad has become known as "Bra Wars" or the "Storm in a D-cup".

Hello boys...but it's goodbye girls

Is it more acceptable to show a woman in a brassiere on an advertising hoarding than a man in underpants?

'I 'ad that columnist in the back of the cab once ...'

I was told the other day that times must be hard for the humble cabbie, as it is now much easier to get a cab back to Essex. I asked my informant how far from central London he lived. "Fifteen miles," was the chirpy answer. I find it almost impossible to get a cab four miles into South London, but then I'm not a bloke in a suit with a fat wedge.

WHY ARE THEY FAMOUS? NO 11: EVA HERZIGOVA

Main Claim: 20ft bosoms. The moderately successful model hit it big with her series of Wonderbra ads. Her infamous Hello, Boys! hoardings had infantile motorists slamming on their brakes. Eva, 23, has the best- known cleavage since Marilyn Monroe, Barbara Windsor, Dolly Parton, Anna Nicole Smith etc, etc, ad infinitum.
Latest stories from i100
SPONSORED FEATURES
Career Services

Day In a Page

A
Independent Travel
Pompeii, Capri & the Bay of Naples
Seven Cities of Italy
Burgundy, the River Rhone & Provence
Prague, Budapest and Vienna
Lake Garda
Minoan Crete and Santorini
Prices correct as of 15 May 2015
Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

Uganda's giants are flourishing once again

After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

After 350 years, the riddle of Britain's exploding fleet is finally solved

Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
Airbus has patented a jet that could fly from London to New York in one hour

Airbus has patented a jet that could fly from London to New York in one hour

The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
10 best sun creams for kids

10 best sun creams for kids

Protect delicate and sensitive skin with products specially formulated for little ones
Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

Tate Sensorium

New exhibition at Tate Britain invites art lovers to taste, smell and hear art
Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

Nice guy Finn is making up for lost time – and quickly

He was man-of-the-match in the third Test following his recall to the England side
Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

Remember Ashton Agar?

The No 11 that nearly toppled England
Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

'How can I possibly be on the list with these writers I have idolised?'

Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

Bettany Hughes interview

The historian on how Socrates would have solved Greece's problems
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

Vegetarian food gets a makeover

Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks