Life and Style Which is your 'weight nationality'? Perhaps like Eva Herzigova (pictured)?

Forget boring chat about body-mass indexes, kilograms and body-fat percentages – the new fun way to look at your weight is with the global fat scale.

Are you a regular guy?

William Hague is to be reinvented as an ordinary bloke by his new spin doctor Amanda Platell. Does he have what it takes to become one of the people? Do you? Test your man-in-the-street cred in our exclusive questionnaire

Why are they famous? Sophie Anderton

Main claim: The usual merry round of Famous for Being Famous activities. Modelling, addictions, engagements, that sort of thing. Now known as the "Former Gossard model" and fiancee to Lord Hanson's son Robert, Sophie has been celebrating her forthcoming nuptials by hitting the party scene sporting a nice bit of ice on her wedding finger. Sophie, it seems, also nurtures burning thespian ambitions. "I would love to take on Elizabeth Taylor's role in a remake of Gone With The Wind," she is reported as saying this week. Ah yes, that well-known epic for which Vivien Leigh won an Oscar. Casting directors, take note.

The human condition: Shaman on you

Lillian Pizzichini meets Heather Campbell, trained by Cherokee, employed by Gossard

Media: The writing's on the wall

If you doubt the power of the poster to catch your eye or sell you something, remember these words: 'Hello Boys'. Sold? Richard Cook visits the V&A

Storm trouper

The model agency boss who discovered Kate Moss and Sophie Dahl tells John Walsh why Princess Diana wouldn't have made it on to her books. Photograph by Trevor Ray Hart

Mother's pride takes to the billboard

Hester Lacey on the portraits that are shocking South Kensington

Fashion: The survival of the quirkiest

Storm, the agencywhich `discovered' Kate Moss, is best known for signing unusual-looking models that the rest of the industry might ignore. Ten years after its founding, Tamsin Blanchard reports on an unlikely successppetite for new faces. Tamsin Blanchard met its founder

Designers under the influence

The fashion zeitgeist is one thing, plagiarism is another. James Sherwood reports on the fine line between inspiration and imitation

Shrink-wrapped me!

Bodywrapping, says Melissa Nathan, makes you look like a cross between Tutankhamen and a Tellytubby - but it's worth it

Illegal, indecent, dishonest, untruthful. How much has the message from adland changed?

They don't make them like this any more. There is the beautiful blonde with her legs sexily wrapped around a particularly large lipstick and then we have the baby swigging the "so pure, so wholesome" fizzy pop.

Paris: Les hotspots

Paris in July is steamy, social and high on pleasure - here's where to go. Three-floor, designer-concept store Colette opened just three months ago, with fashion, designer objets, exhibitions and a cafe, and Parisians remain divided as to whether it's all that cool or not. Still, there are those who swear that any store which sells Lucien Pellat-Finet cashmere shrunken sweaters, Pucci knickers and Marie-Helene de Taillac jewels qualifies as totally fashion. Suspect: their "London vases", elliptical shape, cheap, glass vases, very like those John Lewis have been selling for years. 213 rue Saint Honore, 75001. Tel: 42 86 91 03.

Breast-beating and tantrums as Bra Wars break out in ad land

In the trendy bars and restaurants of Soho where advertising people hang out, a long-running feud about the 90s' most famous ad has become known as "Bra Wars" or the "Storm in a D-cup".

Hello boys...but it's goodbye girls

Is it more acceptable to show a woman in a brassiere on an advertising hoarding than a man in underpants?

'I 'ad that columnist in the back of the cab once ...'

I was told the other day that times must be hard for the humble cabbie, as it is now much easier to get a cab back to Essex. I asked my informant how far from central London he lived. "Fifteen miles," was the chirpy answer. I find it almost impossible to get a cab four miles into South London, but then I'm not a bloke in a suit with a fat wedge.

WHY ARE THEY FAMOUS? NO 11: EVA HERZIGOVA

Main Claim: 20ft bosoms. The moderately successful model hit it big with her series of Wonderbra ads. Her infamous Hello, Boys! hoardings had infantile motorists slamming on their brakes. Eva, 23, has the best- known cleavage since Marilyn Monroe, Barbara Windsor, Dolly Parton, Anna Nicole Smith etc, etc, ad infinitum.
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