I'm no scientist, but a cream that increases your bust size.... Come on, how gullible do you think we are? As Rodial Boob Job, which costs £125 for a 100ml pot, goes on sale, there will be some women queuing up to hand over the cash, possibly inspired by the photograph of pneumatic Scarlett Johansson accompanying the news stories. We're told she's a devotee.

David Hare has written intelligent and accessible drama for both screen and theatre. Here, he talks to Clemency Burton-Hill about the state of the arts in Britain and the loss of support for radical new work

Films: I've been on a French cinema kick for many years now – recently loved 'Mademoiselle Chambon' (simple and heartbreaking) in the cinema and 'A Prophet' (brutal, devastating) again on DVD. Also saw part one of 'Mesrine', the Vincent Cassel crime epic, and can't wait to see the second half. Rented a film I didn't know called 'The Man of My Life', starring Charles Berling; the film was a bit fussy technically but Berling created a touching portrait of a charming, restless gay loner.

Who is Don Draper?" That question – with a few supplementaries thrown in – has already sustained three fine series of Mad Men and it was the very first thing you heard in episode one of series four, as if to bring fans back to basics after the recess. The question was asked, in this instance, by a reporter for Advertising Age, prompted to do a small feature on Don and his new agency by a Glo-Coat Floor Wax commercial that has "caused a bit of a squeal". Don, though, was not in any mood to sell himself. "I'm from the Midwest," he replied. "We were taught that it's not polite to talk about ourselves." To give him his due – he has a lot on his mind right now. His new agency is up and running, but the employees of Sterling Cooper Draper Pryce are having to lie about the scale of their operation, referring offhandedly to a "second floor" that doesn't actually exist. There's no guarantee that they'll get enough new accounts to keep the firm going, and some of the accounts they do have are proving tricky. With Thanksgiving looming, Sugarberry Ham has sent just one tin of the product into the office – a slight that Pete reads as a sign of imminent defection to another agency – and Don is struggling with the Jantzen account, a self-styled "family-firm", which is attempting to hold back the advancing tide of bikini miniaturisation.

As Mad Men returns, Guy Adams meets the "property master" whose obsession with period detail, right down to the shape of the ice cubes, makes the show the most stylish on television

When the law-abiding viewers of BBC4 tune in to the fourth series of Mad Men next week, they will be only seven weeks behind America's Don Draper fans. This may sound like we are pitifully out of touch, but the lag last time around was more than five months, after which period anyone who'd glanced at the online entertainment and arts pages that raved about the show had had the plot thoroughly and comprehensively spoiled.

For decades, they've been cheap and gaudy, but this year's handouts and posters have some style to them. About time too, says <b>Alice Jones</b>

Absurd fashion news flash No 99: breasts are back. Yes folks, even a part of one's body that can only be altered through dramatic changes in weight or surgery isn't immune to the trend mill. At the Prada show, the emphasis was firmly on the décolletage, as full-skirted, Fifties dresses with rows of mini ruffles at the bust were modelled by Victoria's Secret models with the requisite curves to show them off. Meanwhile at Louis Vuitton, Elle 'The Body' MacPherson (below) and Laetitia Casta wore dresses with New-Look style skirts, and structured bodices with moulded cups that, well, overflowed. Call it the 'Mad Men' effect, as the cantilevered charms of Joan Holloway remind everyone that cleavage is a better accessory than an 'it' bag.

To describe the look of a particular decade as a seasonal trend now feels almost irrelevant. These days, thanks to vintage-loving celebrities, it is, perversely, more fashionable to occasionally ignore contemporary catwalk creations and their high-street spawn and plump instead for something from a previous decade – or at least to combine the two.

Mad Men returned last night with a new season on American TV. Does it still pack a punch? Sarah Hughes tuned in

It has exposed Madison Avenue's dark, drunken soul and made unlikely heroes out of a teacher-turned-meth-dealer and his hapless sidekick. Now AMC, home to Mad Men and Breaking Bad, is hoping to turn us all into conspiracy nuts with its newest drama, the twisty, convoluted thriller Rubicon.

Quirky musical comedy Glee and 1960s advertising drama Mad Men led the television series nominations yesterday for prime-time Emmy Awards in a cross-section of new faces and old favorites.

In 1951, the question "Are you on the phone?" meant did you own a telephone, not were you busy nattering, texting or tweeting on it. In those days a mere 1.5 million households could answer in the affirmative. By the end of the decade, half of the UK was connected – in contrast with the 75 per cent who owned televisions by then.

Olivia Gordon hears both sides of the story