Talent Shows

First night: The X factor; The Mayfair Hotel, London - Sharon Osbourne

When Peter Fincham, ITV’s director of television, unveiled the 10th series of The X Factor in a Mayfair hotel, he felt confident enough to take a swipe at the strike rate of its BBC1 rival, The Voice. “No other singing talent show on UK television has launched so many stars – or any stars,” he crowed.

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