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Asian Cuisine

Claire Beale's Best in Show: Pot Noodle (AKQA)

Once it was known as the "slag of all snacks". Now, for the princely sum of £29.95 you can buy a "Poulet et champignon" Pot Noodle in Harrods. All proceeds go to Action Against Hunger. It's the only reason I can possibly think of for eating the stuff. Well, that and a stunning new viral for the brand by AKQA.