Tuesday 14 November 1995
"All aboard, room for one more upstairs..." Three British bobbies were lined up like a Gilbert and Sullivan chorus, the incongruity of their bus conductors' cries compounded by their accents, an unholy melange of cockney and Minnesotan. Actors playing PCPlod were the least of this event, the opening of "Brilliant! New Art from London", the most hyped show in America, let alone Minneapolis. Here was the first major retrospective of young British art, but in a city few Londoners could locate, in the heart of America's conservative farmland. This incongruity was evident at the opening Punk & Circumstance party with Mid-western versions of everything from guardsmen to a "Jungle" rave, even a British makeover room where locals were transformed "from Mod to Punk and back again". There were scandalous souvenir photos, "Your mug in the tabloids", darts " in the British pub tradition" and a Brit lookalike competition resulting in many bowlers and brollies, yet won by a soccer hooligan with a Union Jack head. This wackiness and the booming backbeat of Cockney Rebel made the work itself seem tame, whether Damien Hirst's dots or Rachel Whiteread's mattress, lost in the excesses of jokey nationalism.