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BT chief executive Gavin Patterson has accused Labour of being too “negative” about the benefits of advertising for business.

Sex doesn't sell? This study into women's response to raunchy advertising starts wrong and gets worse

The conclusion that women use sex as a bargaining tool is wildly outdated

Informa returns to the UK after fleeing from Gordon Brown

Informa has announced plans to move its tax domicile back to Britain after five years in Switzerland — news that will help Chancellor George Osborne’s efforts to make the UK more tax-friendly.

Mobiles growth to push UK ad spend to $24bn by 2016

Global advertising spend is set to hit a new record high in each of the next three years, marking the “strongest sustained period of growth in 10 years”, according to a leading media-buying agency.

Eddie 'The Eagle' Edwards, ski jumper

Page 3 Profile: Eddie ‘The Eagle’ Edwards, ski jumper

And the award for the biggest loser in sport goes to…

The VIP e-cigarette advert shows a young woman suggestively speaking into the camera

‘Put it in my mouth’: Viewers outraged by apparent reference to oral sex in VIP e-cig advert

The advertising watchdog received a 'significant number' of complaints after the advert was aired during I’m a Celebrity

Between The Sheets: What’s really going on in the world of books

Fans of the novelist Joanne Harris (and there are nearly 14,000 of them just on Twitter) will be pleased to know that she is working on about five things in that famous shed of hers, and has recently received a bolt of inspiration. At last week’s reception for the Royal Society Winton Prize for Science Books, Harris, who was a judge, told Between the Covers that reading about 150 science books had given her “lots” of inspiration. “Non-fiction is full of great stories,” she explains. If her next novel is about the search for the Higgs boson, we’ll know why.

Don’t be a grinch – just squinch

There's a new facial expression in town...

A poster reading '1:12' (R) hangs next to a poster with a slogan in German reading: 'Stop con atists - yes!'

Swiss voters reject '1:12' proposal to cap top executives’ pay in latest referendum

Swiss voters today overwhelmingly defeated a proposal to limit the pay of top executives to 12 times the wages of their lowliest employees.

Paperback review: An Essay on Typography, By Eric Gill

Even if the sexual activity of Gill was not widely known in 1931 when this classic work was first published, his repeated references to “love-making” might have suggested that his interests were not purely typographical. On the latter subject, he is authoritative: “Lettering is for us the Roman alphabet.”

Oscars recognition: George Stevens Jr., D A Pennebaker, Needham and Jeffrey Katzenberg receive Governors Awards from the Academy last year

Hal Needham: Film director who started out performing stunts and went on to make 'Smokey and the Bandit' and 'Cannonball Run'

After thousands of film and television stunts in which he developed innovative techniques and technology, Hal Needham became Hollywood's highest-paid stuntman, commanding $25,000 a time. He also directed his own screenplay for the comedy-action film Smokey and the Bandit. It was one the highest-grossing films of 1977, beginning a franchise that saw two cinematic sequels and number of television movies.

Vice has given i-D, the cult style magazine from the Eighties and popular with fashion designer Pam Hogg (pictured), a new lease of life since buying it last year

Murdoch family tighten their grip on Vice

Everybody is talking about the youth media company since Rupert bought a stake. Now, James is set to join the board

Snapchat: Photo-sharing app rejects Facebook's $3bn acquisition offer

The two-year-old photo sharing app has experienced explosive growth amongst younger users but has yet to make any revenue at all

Nadhim Zahawi said he was 'mortified' to discover the expenses for heating his second home were incorrectly claimed

MP Nadhim Zahawi apologises for claiming taxpayers' money to heat his stables

Conservative member for Stratford on Avon says he will pay back some of the money after 'mistake' led him to claim more for second-home energy bills than any other MP

No pound signs: The John Lewis television ad is cuddly, cosy and ruthlessly efficient

Seasonal advertising: As John Lewis well knows, commerce is the gift that keeps on giving

If its TV ad now sets the Christmas tone, then we have only ourselves to blame

Richard Dawkins attempts to shame Twitter after Bin Laden honey criticism

Author of Selfish Gene says his outburst was not motivated by self-interest

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Where the spooks get their coffee fix: The busiest Starbucks in the US is also the most secretive

The secret CIA Starbucks

The coffee shop is deep inside the agency's forested Virginia compound
Revealed: How the Establishment closed ranks over fallout from Loch Ness Monster 'sighting'

How the Establishment closed ranks over fallout from Nessie 'sighting'

The Natural History Museum's chief scientist was dismissed for declaring he had found the monster
One million Britons using food banks, according to Trussell Trust

One million Britons using food banks

Huge surge in number of families dependent on emergency food aid
Excavation at Italian cafe to fix rising damp unearths 2,500 years of history in 3,000 amazing objects

2,500 years of history in 3,000 amazing objects

Excavation at Italian cafe to fix rising damp unearths trove
The Hubble Space Telescope's amazing journey, 25 years on

The Hubble Space Telescope's amazing journey 25 years on

The space telescope was seen as a costly flop on its first release
Did Conservative peer Lord Ashcroft quit the House of Lords to become a non-dom?

Did Lord Ashcroft quit the House of Lords to become a non-dom?

A document seen by The Independent shows that a week after he resigned from the Lords he sold 350,000 shares in an American company - netting him $11.2m
Apple's ethnic emojis are being used to make racist comments on social media

Ethnic emojis used in racist comments

They were intended to promote harmony, but have achieved the opposite
Sir Kenneth Branagh interview: 'My bones are in the theatre'

Sir Kenneth Branagh: 'My bones are in the theatre'

The actor-turned-director’s new company will stage five plays from October – including works by Shakespeare and John Osborne
The sloth is now the face (and furry body) of three big advertising campaigns

The sloth is the face of three ad campaigns

Priya Elan discovers why slow and sleepy wins the race for brands in need of a new image
How to run a restaurant: As two newbies discovered, there's more to it than good food

How to run a restaurant

As two newbies discovered, there's more to it than good food
Record Store Day: Remembering an era when buying and selling discs were labours of love

Record Store Day: The vinyl countdown

For Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
Usher, Mary J Blige and Will.i.am to give free concert as part of the Global Poverty Project

Mary J Blige and Will.i.am to give free concert

The concert in Washington is part of the Global Citizen project, which aims to encourage young people to donate to charity
10 best tote bags

Accessorise with a stylish shopper this spring: 10 best tote bags

We find carriers with room for all your essentials (and a bit more)
Paul Scholes column: I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England

Paul Scholes column

I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England
Jessica Ennis-Hill: 'I just want to give it my best shot'

Jessica Ennis-Hill: 'I just want to give it my best shot'

The heptathlete has gone from the toast of the nation to being a sleep-deprived mum - but she’s ready to compete again. She just doesn't know how well she'll do...