Shock Rock

Gene Simmons proud of KISS empire

The veteran musician can't understand why some bands refuse to endorse products and with his own group putting their name to over 3,000 different ventures, he believes they have properly embraced the spirit of the "music business". 

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KISS, Arena, Sheffield

Hearing the distinctive entrance of "All right, Sheffield, you wanted the best, you got the best, the hottest band in the world, KISS!", the crowd went wild.