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It is hoped that the gimmick will raise awareness of child abuse

Inside the surprisingly old science of double
vision: Charity uses optical illusion to deliver hidden message to children to report abuse

A charity in Spain has revealed an advert that uses an optical illusion to deliver a hidden message to passing children, encouraging them to report potential abuse.

Curb ads for payday loans, urges poverty minister

Britain's only poverty minister will today demand strong action to curb payday lenders who prey on vulnerable people.

An image from Hyundai's viral ad

Hyundai pulls viral zero emission car ad featuring man attempting suicide

Daughter of man who killed himself in a car 'left feeling sick and empty' on viewing video

Animal rights group defeated in move that would have opened up paid UK political advertising

An animal rights group has narrowly lost an attempt to open up paid political advertising in the UK.

Animal Defenders International hopes to overturn the ban on its primate ad

UK ban on political advertising may be lifted

Britain may be forced to lift its ban on political advertising when the European Court of Human Rights (ECHR) rules on its lawfulness tomorrow.

Advertising: Digital revenues hit record £5bn

The stellar growth in digital advertising shows no signs of slowing down, with annual revenues jumping 12.5 per cent to a record £5.4bn last year as mobile devices turbocharged demand.

Marketing: Get your hands off my man cave

Ranging from a tiny spare room decked out with games machines to a vast basement of metal work tool memorabilia, man caves are the personal spaces us guys retreat to be away from women and all things girly.

Advertising: Bosses in plea to David Cameron on spending

Advertising bosses have urged David Cameron to set aside more money in the Budget to promote the Government's own lending efforts, in a thinly veiled hint to the Prime Minister to stop cutting back on advertising.

Bowie's ad-bomb inspiring album cover

Marketing: Is David Bowie ad-bomb funky or an all-time low?

Few acts unite popular musical opinion like David Bowie. Arguably, even more so than The Beatles. Even if Bowie’s new album The Next Day, which was released on Monday, doesn’t tickle your fancy like Low or Hunky Dory, it’d be a bold move to say you didn’t love at least some of his work. The man, frankly, unarguably, is a genius. Are we quorate on that? Right.

Francis Maude, Minister for the Cabinet Office

Ad agency fury as Francis Maude’s old firm goes on government list

Claims of impropriety after shortlist includes company where Cabinet Office Minister was non-executive chairman

Princess Beatrice, centre, visits Red Bull’s F1 team

Red Bull's VIP trip: budget airline, hotel in the wrong country, and you're not a VIP

The 4-star spa hotel did not have a spa and the winner had to share a bed with his brother

Adverts 'worth £100bn to UK'

Advertising is worth £100bn a year to the UK economy, far more than previously thought, according to new research.

Asda's Christmas advert featuring mother almost single-handedly carrying out preparations ruled 'not sexist' after complaints

Asda's Christmas advert featuring a mother who appeared to be almost single-handedly carrying out the preparations has been cleared following more than 600 complaints that it was offensive and sexist.

Increased spending on marketing fuels recovery hopes

Hopes that the UK economy might avoid a triple-dip recession have received a boost as a survey showed marketing spend grew at its fastest rate for over a year, despite the tough economy.

Misleading Mila Kunis Rodial body cream advert is banned

An email for a body cream that suggested actress Mila Kunis had used it to achieve her figure has been banned for misleading consumers.

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Louis van Gaal would have been impressed with Darren Fletcher’s performance against LA Galaxy during Manchester United’s 7-0 victory
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Southern charm: Nicolas Cage and Tye Sheridan in ‘Joe’
filmReview: Actor delivers astonishing performance in low budget drama
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Isis fighters travel in a vehicle as they take part in a military parade along the streets of Syria's northern Raqqa province
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Christian Grey cradles Ana in the Fifty Shades of Grey film
filmFifty Shades of Grey trailer provokes moral outrage in US
Travel
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Life and Style
The veteran poverty campaigner Sir Bob Geldof issues a stark challenge to emerging economies at the Melbourne HIV/Aids conference
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Benedict Cumberbatch and John Malkovich talk Penguins of Madagascar at Comic-Con
comic-con 2014Cumberbatch fans banned from asking about Sherlock at Comic-Con
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Chris Pratt stars in Guardians of the Galaxy
filmGuardians Of The Galaxy should have taken itself a bit more seriously, writes Geoffrey Macnab
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Sir Chris Hoy won six Olympic golds - in which four events?
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People may feel that they're procrastinating by watching TV in the evening
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Day In a Page

Backhanders, bribery and abuses of power have soared in China as economy surges

Bribery and abuses of power soar in China

The bribery is fuelled by the surge in China's economy but the rules of corruption are subtle and unspoken, finds Evan Osnos, as he learns the dark arts from a master
Commonwealth Games 2014: Highland terriers stole the show at the opening ceremony

Highland terriers steal the show at opening ceremony

Gillian Orr explores why a dog loved by film stars and presidents is finally having its day
German art world rocked as artists use renowned fat sculpture to distil schnapps

Brewing the fat from artwork angers widow of sculptor

Part of Joseph Beuys' 1982 sculpture 'Fettecke' used to distil schnapps
BBC's The Secret History of Our Streets reveals a fascinating window into Britain's past

BBC takes viewers back down memory lane

The Secret History of Our Streets, which returns with three films looking at Scottish streets, is the inverse of Benefits Street - delivering warmth instead of cynicism
Joe, film review: Nicolas Cage delivers an astonishing performance in low budget drama

Nicolas Cage shines in low-budget drama Joe

Cage plays an ex-con in David Gordon Green's independent drama, which has been adapted from a novel by Larry Brown
How to make your own gourmet ice lollies, granitas, slushy cocktails and frozen yoghurt

Make your own ice lollies and frozen yoghurt

Think outside the cool box for this summer's tempting frozen treats
Ford Fiesta is UK's most popular car of all-time, with sales topping 4.1 million since 1976

Fiesta is UK's most popular car of all-time

Sales have topped 4.1 million since 1976. To celebrate this milestone, four Independent writers recall their Fiestas with pride
10 best reed diffusers

Heaven scent: 10 best reed diffusers

Keep your rooms smelling summery and fresh with one of these subtle but distinctive home fragrances that’ll last you months
Commonwealth Games 2014: Female boxers set to compete for first time

Female boxers set to compete at Commonwealth Games for first time

There’s no favourites and with no headguards anything could happen
Five things we’ve learned so far about Manchester United under Louis van Gaal

Five things we’ve learned so far about United under Van Gaal

It’s impossible to avoid the impression that the Dutch manager is playing to the gallery a little
Screwing your way to the top? Good for Lana Del Rey for helping kill that myth

Screwing your way to the top?

Good for Lana Del Rey for helping kill that myth, says Grace Dent
Will the young Britons fighting in Syria be allowed to return home and resume their lives?

Will Britons fighting in Syria be able to resume their lives?

Tony Blair's Terrorism Act 2006 has made it an offence to take part in military action abroad with a "political, ideological, religious or racial motive"
Beyoncé poses as Rosie the Riveter, the wartime poster girl who became a feminist pin-up

Beyoncé poses as Rosie the Riveter

The wartime poster girl became the ultimate American symbol of female empowerment
The quest to find the perfect pair of earphones: Are custom, 3D printed earbuds the solution?

The quest to find the perfect pair of earphones

Earphones don't fit properly, offer mediocre audio quality and can even be painful. So the quest to design the perfect pair is music to Seth Stevenson's ears
US Army's shooting star: Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform

Meet the US Army's shooting star

Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform