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It is hoped that the gimmick will raise awareness of child abuse

Inside the surprisingly old science of double
vision: Charity uses optical illusion to deliver hidden message to children to report abuse

A charity in Spain has revealed an advert that uses an optical illusion to deliver a hidden message to passing children, encouraging them to report potential abuse.

Curb ads for payday loans, urges poverty minister

Britain's only poverty minister will today demand strong action to curb payday lenders who prey on vulnerable people.

An image from Hyundai's viral ad

Hyundai pulls viral zero emission car ad featuring man attempting suicide

Daughter of man who killed himself in a car 'left feeling sick and empty' on viewing video

Animal rights group defeated in move that would have opened up paid UK political advertising

An animal rights group has narrowly lost an attempt to open up paid political advertising in the UK.

Animal Defenders International hopes to overturn the ban on its primate ad

UK ban on political advertising may be lifted

Britain may be forced to lift its ban on political advertising when the European Court of Human Rights (ECHR) rules on its lawfulness tomorrow.

Advertising: Digital revenues hit record £5bn

The stellar growth in digital advertising shows no signs of slowing down, with annual revenues jumping 12.5 per cent to a record £5.4bn last year as mobile devices turbocharged demand.

Marketing: Get your hands off my man cave

Ranging from a tiny spare room decked out with games machines to a vast basement of metal work tool memorabilia, man caves are the personal spaces us guys retreat to be away from women and all things girly.

Advertising: Bosses in plea to David Cameron on spending

Advertising bosses have urged David Cameron to set aside more money in the Budget to promote the Government's own lending efforts, in a thinly veiled hint to the Prime Minister to stop cutting back on advertising.

Bowie's ad-bomb inspiring album cover

Marketing: Is David Bowie ad-bomb funky or an all-time low?

Few acts unite popular musical opinion like David Bowie. Arguably, even more so than The Beatles. Even if Bowie’s new album The Next Day, which was released on Monday, doesn’t tickle your fancy like Low or Hunky Dory, it’d be a bold move to say you didn’t love at least some of his work. The man, frankly, unarguably, is a genius. Are we quorate on that? Right.

Francis Maude, Minister for the Cabinet Office

Ad agency fury as Francis Maude’s old firm goes on government list

Claims of impropriety after shortlist includes company where Cabinet Office Minister was non-executive chairman

Princess Beatrice, centre, visits Red Bull’s F1 team

Red Bull's VIP trip: budget airline, hotel in the wrong country, and you're not a VIP

The 4-star spa hotel did not have a spa and the winner had to share a bed with his brother

Adverts 'worth £100bn to UK'

Advertising is worth £100bn a year to the UK economy, far more than previously thought, according to new research.

Asda's Christmas advert featuring mother almost single-handedly carrying out preparations ruled 'not sexist' after complaints

Asda's Christmas advert featuring a mother who appeared to be almost single-handedly carrying out the preparations has been cleared following more than 600 complaints that it was offensive and sexist.

Increased spending on marketing fuels recovery hopes

Hopes that the UK economy might avoid a triple-dip recession have received a boost as a survey showed marketing spend grew at its fastest rate for over a year, despite the tough economy.

Misleading Mila Kunis Rodial body cream advert is banned

An email for a body cream that suggested actress Mila Kunis had used it to achieve her figure has been banned for misleading consumers.

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A model of a Neanderthal man on display at the National Museum of Prehistory in Dordogne, France
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Dawkins: 'There’s a very interesting reason why a prince could not turn into a frog – it's statistically too improbable'
newsThat's Richard Dawkins on babies with Down Syndrome
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Eye of the beholder? 'Concrete lasagne' Preston bus station
architectureWhich monstrosities should be nominated for the Dead Prize?
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Anna Nicole Smith died of an accidental overdose in 2007
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'The Great British Bake Off' showcases food at its most sumptuous
tvReview: Bread-making skills of the Bake Off hopefuls put to the test
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A cupboard on sale for £7,500 in London
lifeAnother baffling example of the capital’s housing crisis
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Dinosaurs Unleashed at the Eden Project
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This month marks the 20th anniversary of the first online sale
techDespite a host of other online auction sites and fierce competition from Amazon, eBay is still the most popular e-commerce site in the UK
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fashionLidl to launch a new affordable fashion range
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Jamie and Emily Pharro discovering their friend's prank
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Day In a Page

Middle East crisis: We know all too much about the cruelty of Isis – but all too little about who they are

We know all too much about the cruelty of Isis – but all too little about who they are

Now Obama has seen the next US reporter to be threatened with beheading, will he blink, asks Robert Fisk
Neanderthals lived alongside humans for centuries, latest study shows

Final resting place of our Neanderthal neighbours revealed

Bones dated to 40,000 years ago show species may have died out in Belgium species co-existed
Scottish independence: The new Scots who hold fate of the UK in their hands

The new Scots who hold fate of the UK in their hands

Scotland’s immigrants are as passionate about the future of their adopted nation as anyone else
Britain's ugliest buildings: Which monstrosities should be nominated for the Dead Prize?

Blight club: Britain's ugliest buildings

Following the architect Cameron Sinclair's introduction of the Dead Prize, an award for ugly buildings, John Rentoul reflects on some of the biggest blots on the UK landscape
eBay's enduring appeal: Online auction site is still the UK's most popular e-commerce retailer

eBay's enduring appeal

The online auction site is still the UK's most popular e-commerce site
Culture Minister Ed Vaizey: ‘lack of ethnic minority and black faces on TV is weird’

'Lack of ethnic minority and black faces on TV is weird'

Culture Minister Ed Vaizey calls for immediate action to address the problem
Artist Olafur Eliasson's latest large-scale works are inspired by the paintings of JMW Turner

Magic circles: Artist Olafur Eliasson

Eliasson's works will go alongside a new exhibition of JMW Turner at Tate Britain. He tells Jay Merrick why the paintings of his hero are ripe for reinvention
Josephine Dickinson: 'A cochlear implant helped me to discover a new world of sound'

Josephine Dickinson: 'How I discovered a new world of sound'

After going deaf as a child, musician and poet Josephine Dickinson made do with a hearing aid for five decades. Then she had a cochlear implant - and everything changed
Greggs Google fail: Was the bakery's response to its logo mishap a stroke of marketing genius?

Greggs gives lesson in crisis management

After a mishap with their logo, high street staple Greggs went viral this week. But, as Simon Usborne discovers, their social media response was anything but half baked
Matthew McConaughey has been singing the praises of bumbags (shame he doesn't know how to wear one)

Matthew McConaughey sings the praises of bumbags

Shame he doesn't know how to wear one. Harriet Walker explains the dos and don'ts of fanny packs
7 best quadcopters and drones

Flying fun: 7 best quadcopters and drones

From state of the art devices with stabilised cameras to mini gadgets that can soar around the home, we take some flying objects for a spin
Joey Barton: ‘I’ve been guilty of getting a bit irate’

Joey Barton: ‘I’ve been guilty of getting a bit irate’

The midfielder returned to the Premier League after two years last weekend. The controversial character had much to discuss after his first game back
Andy Murray: I quit while I’m ahead too often

Andy Murray: I quit while I’m ahead too often

British No 1 knows his consistency as well as his fitness needs working on as he prepares for the US Open after a ‘very, very up and down’ year
Ferguson: In the heartlands of America, a descent into madness

A descent into madness in America's heartlands

David Usborne arrived in Ferguson, Missouri to be greeted by a scene more redolent of Gaza and Afghanistan
BBC’s filming of raid at Sir Cliff’s home ‘may be result of corruption’

BBC faces corruption allegation over its Sir Cliff police raid coverage

Reporter’s relationship with police under scrutiny as DG is summoned by MPs to explain extensive live broadcast of swoop on singer’s home