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It is hoped that the gimmick will raise awareness of child abuse

Inside the surprisingly old science of double
vision: Charity uses optical illusion to deliver hidden message to children to report abuse

A charity in Spain has revealed an advert that uses an optical illusion to deliver a hidden message to passing children, encouraging them to report potential abuse.

Curb ads for payday loans, urges poverty minister

Britain's only poverty minister will today demand strong action to curb payday lenders who prey on vulnerable people.

An image from Hyundai's viral ad

Hyundai pulls viral zero emission car ad featuring man attempting suicide

Daughter of man who killed himself in a car 'left feeling sick and empty' on viewing video

Animal rights group defeated in move that would have opened up paid UK political advertising

An animal rights group has narrowly lost an attempt to open up paid political advertising in the UK.

Animal Defenders International hopes to overturn the ban on its primate ad

UK ban on political advertising may be lifted

Britain may be forced to lift its ban on political advertising when the European Court of Human Rights (ECHR) rules on its lawfulness tomorrow.

Advertising: Digital revenues hit record £5bn

The stellar growth in digital advertising shows no signs of slowing down, with annual revenues jumping 12.5 per cent to a record £5.4bn last year as mobile devices turbocharged demand.

Marketing: Get your hands off my man cave

Ranging from a tiny spare room decked out with games machines to a vast basement of metal work tool memorabilia, man caves are the personal spaces us guys retreat to be away from women and all things girly.

Advertising: Bosses in plea to David Cameron on spending

Advertising bosses have urged David Cameron to set aside more money in the Budget to promote the Government's own lending efforts, in a thinly veiled hint to the Prime Minister to stop cutting back on advertising.

Bowie's ad-bomb inspiring album cover

Marketing: Is David Bowie ad-bomb funky or an all-time low?

Few acts unite popular musical opinion like David Bowie. Arguably, even more so than The Beatles. Even if Bowie’s new album The Next Day, which was released on Monday, doesn’t tickle your fancy like Low or Hunky Dory, it’d be a bold move to say you didn’t love at least some of his work. The man, frankly, unarguably, is a genius. Are we quorate on that? Right.

Francis Maude, Minister for the Cabinet Office

Ad agency fury as Francis Maude’s old firm goes on government list

Claims of impropriety after shortlist includes company where Cabinet Office Minister was non-executive chairman

Princess Beatrice, centre, visits Red Bull’s F1 team

Red Bull's VIP trip: budget airline, hotel in the wrong country, and you're not a VIP

The 4-star spa hotel did not have a spa and the winner had to share a bed with his brother

Adverts 'worth £100bn to UK'

Advertising is worth £100bn a year to the UK economy, far more than previously thought, according to new research.

Asda's Christmas advert featuring mother almost single-handedly carrying out preparations ruled 'not sexist' after complaints

Asda's Christmas advert featuring a mother who appeared to be almost single-handedly carrying out the preparations has been cleared following more than 600 complaints that it was offensive and sexist.

Increased spending on marketing fuels recovery hopes

Hopes that the UK economy might avoid a triple-dip recession have received a boost as a survey showed marketing spend grew at its fastest rate for over a year, despite the tough economy.

Misleading Mila Kunis Rodial body cream advert is banned

An email for a body cream that suggested actress Mila Kunis had used it to achieve her figure has been banned for misleading consumers.

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The Sumatran tiger, endemic to the Indonesian island of Sumatra, is an endangered species
voicesJonathon Porritt: The wild tiger population is thought to have dropped by 97 per cent since 1900
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Story line: Susanoo slays the Yamata no Orochi serpent in the Japanese version of a myth dating back 40,000 years
arts + entsApplying the theory of evolution to the world's many mythologies
Life and Style
Popular plonk: Lambrusco is selling strong
Food + drinkNaff Seventies corner-shop staple is this year's Aperol Spritz
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Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
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Shake down: Michelle and Barack Obama bump knuckles before an election night rally in Minnesota in 2008, the 'Washington Post' called it 'the fist bump heard round the world'
newsThe pound, a.k.a. the dap, greatly improves hygiene
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La Roux
music
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Graham Fellows as John Shuttleworth
comedySean O'Grady joins Graham Fellows down his local Spar
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Ross Burden pictured in 2002
people
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Elisabeth Murdoch: The 44-year-old said she felt a responsibility to 'stand up and be counted’'
media... says Rupert Murdoch
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Day In a Page

A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

A new Russian revolution

Cracks start to appear in Putin’s Kremlin power bloc
Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

Apartheid’s sadistic killer that his country cannot forgive

The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

Standing my ground

If sitting is bad for your health, what happens when you stay on your feet for a whole month?
Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

Greene prays for chance to rebuild after injury agony

Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
Israel-Gaza conflict: Secret report helps Israelis to hide facts

Patrick Cockburn: Secret report helps Israel to hide facts

The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
The man who dared to go on holiday

The man who dared to go on holiday

New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

Best comedians: How the professionals go about their funny business

For all those wanting to know how stand-ups keep standing, here are some of the best moments
The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

The Guest List 2014

Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

Jokes on Hollywood

With comedy film audiences shrinking, it’s time to move on
It's the best of British art... but not all is on display

It's the best of British art... but not all is on display

Voted for by the British public, the artworks on Art Everywhere posters may be the only place where they can be seen
Critic claims 'I was the inspiration for Blanche DuBois'

Critic claims 'I was the inspiration for Blanche DuBois'

Blanche Marvin reveals how Tennessee Williams used her name and an off-the-cuff remark to create an iconic character
Sometimes it's hard to be a literary novelist

Sometimes it's hard to be a literary novelist

Websites offering your ebooks for nothing is only the latest disrespect the modern writer is subjected to, says DJ Taylor
Edinburgh Fringe 2014: The comedy highlights, from Bridget Christie to Jack Dee

Edinburgh Fringe 2014

The comedy highlights, from Bridget Christie to Jack Dee
Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

The woman stepping down as chair of the Heritage Lottery Fund is worried